Scaling Social Media Deployments to
With over 900 college campus stores, FHEG needed to coordinate content creation and distribution across the local branches of the larger Follett brand. Their goal was to maintain a consistent and positive social profile to combat their high employee turnover rate. They also had to manage local social media in a way that was beneficial to the overall brand messaging. This case study shows how they did it using Sysomos Expion and details the remarkable results they achieved.
As you read this case study, you’ll learn:
- What to do to take charge of your brand image
- The benefits of using Expion to train employees on social media best practices and evaluate their performance
- How to tap into multiple social platforms to increase your online visibility
- A new way to streamline collaboration – even for a company with hundreds of locations
The case study offers a fascinating look into a real world application of Sysomos SMMS. With an honest look at the challenge and a detailed accounting of the results, you can quickly see how you can also move your individual stores away from isolation and towards a more cohesive brand.
“Our employees saw a huge value in the ability to schedule content to multiple channels
while also seeing what other peers were finding success with at their campus stores. Streamlined collaboration was an integral piece to selling the idea of Expion to our employees.”
Leeann Fecho, Marketing Manager, Email and Social, Follett Higher Education Group