Case Study: Georgia State University

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Diversifying the Student Body and Creating Brand Excitement

Georgia State University wanted two things for their brand: 1) To attract a diverse student body and, 2) Generate excitement around their image. To accomplish both, they chose Sysomos to create a Twitter campaign that would appeal to their 18-24 year-old target demographic. This case study explains how they met and exceeded their goals:

  • Use the the secrets of GSU’s success to build your own brand
  • Learn how to choose the right social platform for each specific social media campaigns
  • Discover the benefit of Sysomos’ ability to leverage specific conversations appropriately
  • Get in on the right social media conversations to increase your customer base
  • Find out how to spark excitement about your brand
 

One of the reasons we chose Sysomos

was because of the workflow it offers. If a tweet comes in about housing, it’s easy to shoot it off to that department.

Terry Coniglio,  Social Media Coordinator
Georgia State University

 

Download the case study to learn more about
how Sysomos made it possible

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