Winning Clients and Increasing Agency Profitability
Creating winning new-business pitches and offering innovative and profitable digital services to their clients is standard practice at LEWIS Pulse, the digital arm of integrated communications agency LEWIS. Gugs Sarna, Head of LEWIS Pulse UK explains how Sysomos provides the flexibility to explore different ideas and test hypotheses with no restrictions.
In this case study, we see how LEWIS Pulse can quickly conduct extensive research in a short amount of time, providing a deep level of insight that would normally be intensively time-consuming.
“We use Sysomos in the new business process
as it allows us to have a wider understanding of a prospects’ digital footprint. It gives us the opportunity to include competitor audits and general industry insights, which provides great ammunition as we can reveal insights many are often unaware of”.
Gugs Sarna, Head of LEWIS Pulse UK