Case Study: Mediacom

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Finding Impactful Audience Insights
on Social Media

 

Alejandro De Luna, Social Strategy Manager at MediaCom reveals how Sysomos provides a bedrock of insights to justify how to approach content solutions for different audiences and different platforms.  What’s more, it helps provide a clearer understanding of how audiences feel about specific brands and issues.

In this case study, MediaCom explains how they are able to build genuine social intelligence into its planning and reporting.  In turn, selling campaigns into clients and proving the ROI is a natural extension.

 

“The value Sysomos provides for us is very clear.

We need to have a bedrock of insights to justify how to approach content solutions for different audiences and different platforms, and Sysomos helps us to sell our strategies by giving us a much clearer understanding of how audiences feel about specific brands and issues”.

Alejandro De Luna, Social Strategy Manager, MediaCom

 

Download the case study to learn more about
how Sysomos made it possible

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