Case Study: Nestle Purina

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Building an Engaged Community with ‘Cattitude’ On Social Media


Like any savvy brand, Nestlé Purina Canada wanted to put the power of social media to work building their customer base, brand loyalty, and revenues. But, they didn’t want to waste their resources sending out random chatter. Instead, they found a way to find out what types of content cat owners wanted to read or view. By tapping into the needs of their target audience, they accomplished more than any other Purina product. Read how they did it in this fascinating report.

  • Learn how Nestlé Purina Canada set themselves apart to gain a loyal regional following
  • Find out how they extended the reach of their “Feed the Cattitude” campaign
  • Get tips on how to provide content relevant to your customers to grow your own brand
  • See how Purina Canada used the Sysomos Platform to listen to and take cues from their target market

Nestlé Purina increased the impact of its paid search

investment by aligning search terms with customer interest. It also grows engagement measurably; Feed the Cattitude now ranks among the top five most-engaged Facebook pages.

Gabriel Mederos, Manager of Public Relations and Corporate Affairs
Nestlé Purina Canada


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how Sysomos made it possible

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