Four years ago, Sysomos started as an advanced research project at the University of Toronto. So it goes without saying the company has come a long way from then to today with the official – and exciting – launch of Sysomos’ two social media analytics products – Media Analysis Platform (MAP) and Heartbeat.
We’re confident MAP and Heartbeat are going to shake up the social media analytics market by providing customers with the real-time insight and intelligence that hasn’t been available before.
“We help them see not only what’s happening but where it is happening, what it means, and who’s driving the most important or relevant conversations,” said Nick Koudas, Sysomos’ CEO, who started the company with Nilesh Bansal. “We give users a level of granularity and context that is currently unequalled in the industry.”
So, let’s talk about MAP and Heartbeat.
MAP lets users analyze and understand social and traditional media conversations, including blogs, news articles, social networks, forums, video sites, wikis and micro-blogs. MAP provides real-time results, geo-demographic and key influencer information, collaboration tools, multi-language support and value-added information to generate customizable detailed reports.
Heartbeat is a cost-effective, real-time monitoring and measurement service. Heartbeat offers constantly updated snapshots of social media conversations delivered using user-friendly and intuitive graphics.
With MAP and Heartbeat, Sysomos offers a powerful one-two social media analytics punch to meet the needs of anyone who needs to know what’s happening, what’s being said, and who’s leading the conversations.
Getting from Sysomos’ roots to today has involved a lot of hard work so it’s great to see Sysomos take a huge step forward by “going public”.