The Who and Where of the Blogosphere

As Sysomos spiders and aggregates content from the blogosphere, we gather a lot of real-time information about who’s blogging and where they’re located.

To provide some insight into the blogosphere’s current make-up, we’ve decided to share information aggregated by our MAP social media analytics service. (The data is based on information provided by bloggers.)

Read the complete report here or a summary below:

Age: By far, the most active bloggers are in the 21-to-35-year-old demographic, which account for 53.3% of the total blogging population. This group is followed by 20-years-old and under (20.2%), 36-to-50-year-olds (19.4%), and 51-years-old and above (7.1%).

Gender: The split between women and men is nearly even with women accounting for 50.9% and men 49.1%.

Country: It shouldn’t be much of a surprise that the most bloggers (29.2%) are located in the U.S. In fact, there are more than four times as many bloggers in the U.S. as there are in the second-most populated country within the blogosphere – the U.K., which accounts for 6.75% of all bloggers.

Japan ranks third (4.9%), followed by Brazil (4.2%), Canada (3.9%), Germany (3.3%), Italy (3.2%), Spain (3.1%), France (2.9%) and Russia (2.3%).

When compared with Twitter users, the location of bloggers is pretty much the same. The biggest differences are the absence of bloggers from Indonesia and Australia within the top-10.

State/Province: Among states and provinces, California leads the blogging parade with 14.1% of all bloggers. This is two times the number located in New York, the second-most populated state with 7.1%.

In a bit of a surprise, Ontario ranks third with 5.6%, followed by Colorado (5.2%), Texas (4.37%), Pennsylvania (4.34%), Florida (4.2%), Washington (3.4%), Illinois (2.6%), Georgia (2.1%) and Virginia (2%). Among other Canadian provinces, British Columbia has 1.65% and Quebec 1.42%.

You can see the complete report here.