How can social media be used to encourage, promote and drive sales?
It is a question many companies are asking as they look to gain more insight into the benefits of social media and, as important, the return on investment (ROI) social media can generate. When it comes to sales, social media is an interesting beast because many consumers don’t see it as a sales transaction medium as opposed to a place to get information and recommendations, and ask questions.
To provide more insight into the connection between social media and social media, we’re doing a Webinar on Aug. 24 from 2 p.m. to 3 p.m. (EST) focused on how real-time social media monitoring can be leveraged to recognize and capture sales leads. A white paper focused on social media and sales can be found in our business library.
Presented by Mark Evans and Nygel Weishar, Social Media & Community Relations Specialist with Marketwire + Sysomos, the Webinar will provide approaches, tips and best practices to quickly and effectively identify sales opportunities, monitor what the competition is doing, and engage with people who have expressed an interest in your product or services.
The Webinar is part of Sysomos’ ongoing effort to provide new ideas and thinking so you can more effectively use social media to drive and expand your business. This includes our recently launched business library for social media that features white papers, reports, Webinars and more that will teach you how to capitalize on social media conversations and interactions.
Click here to register for next week’s Webinar.