Can Reddit Help You?

If you spend a lot of time on social media as a user or a brand, you have to be careful in optimizing your time.

Specifically, you need to efficiently allocate enough time and resources for each network.

Facebook, Twitter, Linkedin and Pinterest are most likely going to make the most sense for the average user, brand and digital marketer.

Recently, we wrote a post about the value of Tumblr. Now, we focus our lens on Reddit and see if there is value there.

We all understand its popularity and that people have been gravitating towards it for some time now.

For those still a new to the game, Reddit is about user-generated news links. It’s ultimately an aggregator for content found around the Web. There is also a voting element to gauge the content.

In simple terms: it is a simple, useful and lovely product.

So how to best use it from a digital marketing standpoint? The answer is mainly two-fold.

For starters, it should be one of main places on the Web for you to find content to learn from. Reddit is a great way to stay on top of current events, trends and what your audience is reading online.

As you will always need content and since no brand can generate enough content to keep up with online audiences, you will have to become a curator.

Use Reddit to find interesting and popular content that will be of interest to your audiences. There are other reasons, but at the end of the day it’s important to use every forum to its potential.

Have you experienced Reddit yet? If so, has it helped you?