Yesterday at Social Media Week LA (#SMWLA) we had the distinct honor of presenting to a packed room of eager social media folks on how they can use social intelligence to make their businesses better.
Our very own Jason Harris, Nicolette Martin and Josh Graham spoke to an attentive audience about the theory of what social intelligence is (which we’ve covered here on the blog many times before) and, more importantly, how companies can apply it to their everyday work, supported with actual use cases from some of our amazing Sysomos clients.
In the presentation our team covered why social listening is important, but also why companies need to move past just listening. Turning that listening into true social intelligence is what will help companies to better understand their audiences and customers and, in turn, make overall better decisions that will make their business better.
Some of the topics covered in this presentation include using social intelligence to:
- Take the guess work out of what your company is doing by supporting decisions with actual facts and stats
- Guiding merchandising decisions
- Crisis communication
- Influencer marketing
- And, of course, keeping your customers happy
Each of these topics is backed up with specific use cases of how actual companies were able to do these things using Sysomos software.
We invite you to view the presentation for yourself in the SlideShare below:
If you’d like to learn more about how you can put social intelligence to work for your company, we’d love to speak with you. Feel free to request a demo of our Sysomos software and we’d be more than happy to teach you more.