Today I’m thrilled to announce that Sysomos has acquired Expion, a leading social marketing platform.
Expion has been recently recognized by Forrester as “one of the most significant social relationship platform providers,” for their content management and publishing capabilities, which will perfectly complement our robust, data-driven analytics platform.
Together, Sysomos and Expion will give more than 15,000 marketers, representing 1,500 companies, the power to better understand their customers, reach new relevant audiences and deliver more compelling customer experiences. We will now offer a complete content marketing and analytics solution, empowering the world’s biggest brands by adding context to millions of online conversations while giving them the tools to immediately respond and engage in those conversations.
Sysomos has been trusted by the world’s top agencies and brands for years to help them analyze and understand earned social media conversations and their audiences. With the addition of Expion we will not only be able to provide our customers with insights into their audiences and their motivations, but will also allow marketers to more effectively create and distribute owned content, place paid media, and guide customers through their journey of awareness, education, purchase and advocacy.
Sysomos and Expion will be integrating core technologies to provide a comprehensive family of products that help our customers solve the challenge of gathering, understanding, and engaging with the incredible amounts of social interactions taking place every day. We’ll continue to share with you exciting advancements in our platform throughout the coming months.
For more information about our announcement check out the official press release about the acquisition.
And if you’d like to learn a little more about Expion and what they do, check out this video below:
Once more, we’d like to welcome the Expion team into our growing Sysomos family, and thank our customers, friends and partners for their continued support.
The future is very exciting here at Sysomos, and we’re looking forward to having you as a part of it.