As Social Media Week London 2015 kicks off this week, Sysomos is proud to be involved again! Sysomos has had a busy summer of product innovations, welcoming Expion to our family and we’re excited to talk to agencies and brands in London at SMW this week.
Why do we love Social Media Week? Easy. It’s a fantastic forum where innovative minds, practitioners and thought leaders from academia, brands and agencies to discuss and explore best practices in digital marketing. Between the keynotes, master classes and ample 1:1 networking time, Social Media Week is a valuable way to stay on the cutting edge.
Be sure to check out the speaking schedule to explore all the sessions.
Come see us at our booth
We’ll be giving demos and also have a spot for you set down your bag and re-charge.
Sysomos on stage
Sysomos will have two speaking engagements at SMW London, including a stage presentation and a masterclass.
On Wednesday, our General Manager of EMEA, Roy Jacques, will give a keynote main-stage presentation at Noon London time. Roy will speak on the rise of visual social media and how brand and agencies can harness visual content for their benefit. The abstract for Roy’s talk follows:
The number of pictures shared on social media is growing exponentially, accounting for a significant proportion of the ocean of social data that marketers must navigate. This presents real challenges. How can we begin to make sense of all this visual content and understand the impact it has on our brands? Visual social media offers huge opportunities, but we need to be able to measure and analyse it in the same way that we can with textual content. In this presentation, Roy Jacques discusses strategies for making sense of visual social media and some of the unique challenges and opportunities of visual listening.
Also, we’ll be facilitating a Masterclass on Tuesday morning. In this masterclass, I’ll be speaking with Lance Concannon and Steven Read on the subject of using social intelligence for business decision making. The abstract for our masterclass follows:
Social media analytics tools provide a ocean of data for marketers to explore, but how do we extract useful insights which can help us make better business decisions? Big Data only has value if we know how to analyse it effectively. In this masterclass session, experts from Sysomos will demonstrate various approaches for using social intelligence to help make more informed decisions in business.
Whether you use Sysomos or not, the Masterclass will equip you to go fill your brain full of applied examples to learn from and execute right away.
Follow along, no mater where you are
As much as we’d love to see you next week in London, if you can’t make it to B1 at Victoria House, please follow along via social media. We’ll be updating the Sysomos Blog, our Twitter and Instagram feeds with images and goings-on while in London.
We also plan on live-streaming our two talks from SMW London, so keep an eye on our Twitter handle for those links to go live!