Want To Win An Advertising Award? You’ll Need To Understand Your Audience First

Awards Show

Jenny Force Jenny Force, VP of Marketing

What’s the secret to an award winning campaign?

Some people will tell you it needs to be really funny. Others will tell you that it needs to really tug on the emotional heart strings. Others still would say it needs to be something that compels people to share it. But what if we told you those were all correct?

In order to create an award winning campaign, you need to know what is going to play the best to your audience, which could be humour, emotion or even something else. The key in there is the understanding behind what drives your audience. What do they like? What do they talk about? What kinds of things do they like to share? What is the core thing that really gets them going?

Luckily, you can learn all of these things using social intelligence. And our very own Roy Jacques has spelled out some of the tips that will help you to use social intelligence to better understand your audience and use that understanding to create an award winning campaign over on The Wall Blog. Click the link below to read his full guest post:

How to win a Cannes Lion: Using social analytics to create award-winning campaigns

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