Report: How #SB50 Played Out on Social Media

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Jenny Force Jenny Force, VP of Marketing

It’s been four days since the Denver Broncos were crowned Super Bowl champions. And while the crowds and fans have come and gone, activity about the game on social media lives forever (or at least long enough for us to analyze it all now to see what was said).

Which team had the strongest following? What commercial resonated the most? Who “won” the half time show?

Don’t worry, we did the leg work and put it all into a nifty report for you to explore (yay charts!). While this report covers a major profile event, it’s an example of what our social media experts prepare for a lot of our clients (well, those who want to dive deep into the world of chatter to make sense of what it all means).

If you’d like a report like this prepared for your team or company, we’d love to help you build it. See below for the link to more information.

The Highlights

From the game and teams to the half time show and commercials, there was definitely no shortage in chatter to analyze. In the course of a couple hours (between 6pm and midnight EST), 17.9M tweets took flight (most of which were posted during the half time show).

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And while Coldplay didn’t get a whole lot of coverage, the Broncos, Beyoncé, and #puppymonkeybaby sure did. What got the most buzz? Let’s break it down:

  • Overall, the event generated 21.8M day-of tweets, up 104% compared to last year
  • The Broncos generated 3.7M tweets; 3.3M for the Panthers
  • Justin Timberlake and Tiger Woods were the most influential supporters of the Broncos; Khloe Kardashian and Stephen Curry were among the most popular supporters of the Panthers
  • While Beyoncé was the most popular performer of the night, Lady Gaga won honorable mention, and landed a top spot on the wish list for Super Bowl 51’s halftime show (behind Drake, Justin Bieber, and One Direction)
  • The top 10 commercials accounted for 60% of overall buzz around the ads, with Mountain Dew’s #puppymonkeybaby taking the lead on total number of mentions (21% share of voice for all commercials)
  • While the ad captured a 26% share of voice (among mentions for the Top 10 commercials), 13% of coverage was positive, 39% was negative, and of the negative content, 48% was associated with keywords like “nightmare”, “creepy”, and “terrified”

A full copy of the report is available for viewing and download below. For more information on having a custom Sysomos report done for you, please contact your social media specialist or go here for more information.

(Image credit: Flickr user jurvetson)

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