Social Selling: Using Social Media to Uncover Sales Opportunities

Jenny Force Jenny Force, VP of Marketing

Keeping your sales funnel full can be a challenge for many businesses, especially when traditional lead sources are easily exhausted and when new sources can often require significant resources and costs.

Every day on social media, millions of people are interacting with brands and competitors, as well as discussing their wants and needs – making it a massive and largely untapped source for new sales opportunities. With this in mind, it comes as no surprise that businesses are increasingly turning to social media as an effective, low-cost source for keeping their sales funnel full and healthy.

Easier Said Than Done

Turning advice into action, however, can be tough. How can social media monitoring and analysis tools be critical to bridging the gap between strategy and execution – and be useful to marketers and sales organizations with their social selling plans?

While there is no one-size-fits-all approach, this use case will provide you with six simple steps for uncovering, analyzing, engaging, and tracking your social selling activities using social media with Sysomos MAP, and Heartbeat.

You’ll also learn how to:

  • Find your audience
  • Research the voice of your audience
  • Segment and categorize your audience’s conversations
  • Set up alerts for new opportunities
  • Create a workflow process for lead hand-off
  • Track and run analysis on the effectiveness of your activities

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