How Pokémon Go Conquered The World In A Week

Jenny Force Jenny Force, VP of Marketing

Once upon a time there was a video games company called Nintendo which was cherished by gamers for over twenty years. Sadly, in the era of smartphones and tablets, Nintendo struggled to keep up with the changing times and many gamers worried about the company’s future as it seemed doomed to obscurity.

But then, on July 6th 2016, Nintendo released a new Pokémon game for Android and iOS devices, and it was super-effective!

Over the past few days the augmented reality mobile game, Pokémon Go, has taken the world by storm. Since the game was launched we’ve tracked over 7.5 million mentions of Pokémon on Twitter using Sysomos MAP and, as the three month trend line shows, that’s a huge increase over the established baseline of mentions for the enduring franchise.

Pokemon Trendline

So far the game has only been released in the US, Australia and New Zealand, but that hasn’t stopped fans all over the word from joining the conversation, with many tweets coming from countries where the game isn’t yet available.

Pokemon Map

The game features three factions for players to join, and based on the volume of tweets for each it seems that Team Mystic is the most popular faction with 21k mentions, followed by Team Valor at 17k, and then Team Instinct at 11k. Overall, it’s mostly men tweeting about Pokémon Go, although not by a huge margin since we identified a 60/40 split between men and women discussing the game.

The most frequently mentioned Pokémon over the past week are:

  • Pikachu 65.8k
  • Squirtle 55k
  • Charmander 28.2k
  • Eevee 24.7k
  • Growlithe 22.2k

Capture

There were a lot of different discussions around the game, as the word-cloud analysis shows. There’s the person who accidentally found a dead body while hunting for a rare Pokémon, the massive surge in Nintendo’s stock value, warnings about people getting into accidents while playing the game and not paying attention.

But most of all, people are tweeting an awful lot about how much fun Pokémon Go is. Welcome back Nintendo.