Sysomos Partners with AEJMC to Support Social Analytics in Academic Research

Academic Research

Jenny Force Jenny Force, VP of Marketing

I, along with the rest of the Sysomos in the Classroom (SITC) team, Alex & Jason, had the pleasure of heading to Minneapolis, Minnesota August 4-7 to attend the annual AEJMC Conference. Minneapolis definitely took us by surprise. First time there, and the Twin Cities are truly two awesome cities!

For those that don’t know, the Association for Education in Journalism and Mass Communication is a non profit, education association of journalism and mass communication educators, students and media professionals. The association’s mission is “to advance education, foster scholarly research, cultivate better professional practice and promote the free flow of communication.”

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Each year the organization holds an annual conference, in a different city, to bring more than 3,400 communication professionals together (educators, researchers, well-known authors, publishers of communication texts, organizations tracking emerging trends in higher education, social media professionals, and the list goes on!) to participate in workshops, panel discussions, present research findings and academic papers. This year the Minneapolis conference had 2,080 attendees. The conference also features best practices and teaching methods, as well as networking opportunities and various socials.

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We partnered with Tiffany Gallicano, outbound head of the Public Relations Division of AEJMC and professor at UNC Charlotte, and Emily Kinsky, incoming head of the division and professor at West Texas A&M, to see how we could support the conference. We originally connected with them as they both showed early interest in Sysomos in the Classroom and will be implementing the platform in their upcoming 2016-17 academic year classes.

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We provided some swag to a handful of sessions, participated in several Q&As after session presentations, and had some key shout outs from Emily & Tiffany throughout the conference (thanks, ladies!). On Saturday, we sponsored the PR Division’s Evening Social, where we were able to bring awareness to the Sysomos in the Classroom program, network with interested schools and showcase the platform live.

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We put a compelling dashboard together for the event using our Heartbeat product to give an overview of the conference’s social media activity thus far. With that information, we leveraged our Sysomos Reports Team to put together a wrap-up report to show Tiffany and Emily, as well as bring further awareness to the capabilities of Sysomos and the types of insights you can easily gain (this can help them start benchmarking and setting success goals for next year’s conference!).

You can see a copy of the report below. Some interesting highlights include:

    • 2016 AEJMC Conference received a total of 7,742 mentions from August 2 to August 8, 2016
      • Potential reach of 23.3 million impressions, generated by 1,528 unique users
    • Educational Institutions and Education Professionals represented 29% of users posting about the event
      • 55% of mentions came from female users
    • Top three main conversation themes were: presentations/panels (29%), excerpts/quotes (17%) and photo sharing (14%)
    • The highest surge in mentions occurred on August 4 (2,120 mentions, or 27% of the overall content volume) primarily driven by mentions of various talks during the event such as coding lessons for journalism students, as well as social media education.
    • Top 3 most influential users were: