We are happy to announce that for a second time this year, PC Magazine has awarded Sysomos with Editors’ Choice, following the release of Sysomos Paid Social Analytics. In the latest review of top social analytics companies, editor Rob Marvin says that Sysomos is the only tool that marries social media management with audience-specific ad and marketing analytics.
Focusing in on its broad social listening capabilities and the ease of finding, categorizing, and reaching out to influencers, Sysomos earns a well-deserved Editors’ Choice rating.
PC Magazine: Editors’ Choice & Excellence
Covering the depth and breadth of the Sysomos platform in detail, PC Mag highlighted several Sysomos’ leading products, noting key features and capabilities:
- Campaign Intelligence and Audience Engagement: Paid Social Analytics, a Facebook and Instagram analytics suite provides a “single view of all paid social content, aggregating all active brands and accounts to identify top-performing campaigns and drive engagement.”
- Advanced Social Listening: Heartbeat and MAP, Sysomos’ flagship monitoring and research tools, includes the “most innovative feature,” Tweet Life, which allows users to “quantify the radioactive representation of how viral a post is over time.” MAP’s search functionality is “on par with the best social features” in the industry.
- Social Media Marketing: Expion, a “social media marketing, campaign management and audience engagement platform…[has] not only a powerhouse social publishing and scheduling suite, but a host of marketing-specific analytics and ROI metrics on both paid and organic content.”
Quotes & Highlights
In addition to discussing the wide range of capabilities of the Sysomos platform, Martin specifically noted:
Overall, Sysomos offers a complete and capable set of social listening and influencer identification tools with enterprise performance.
Along with genuinely innovative features such as Buzz Graphs, Tweet Life and look-alike lists, and the team collaboration and marketing ROI analytics in Expion, Sysomos garners a well-earned Editors’ Choice nod.
He also commented:
Social listening and influencer identification are great, but they don’t mean much if your business can’t take that data and use it to improve customer strategies and ROI on your social investment.
We couldn’t agree more, which is why we continue to push the envelope when it comes to extracting actionable insight from social media data (ahem: see today’s Gaze announcement).
Reprinted from www.pcmag.com with permission. © 2016 Ziff Davis, LLC. All Rights Reserved.