Social Marketing Playbook: Planning & Measuring Campaigns

Alex DiRenzo Alex DiRenzo, Former Contributor

Much of the world’s population uses social media as a means of communication and entertainment. In 2015, an estimated 179.7 million people used a social network, and the number of worldwide social media users is projected to grow to 2.5 billion by 2018 (eMarketer). According to a 2016 Pew Survey, 65 percent of adults used at least one social networking site, and for adults aged 18 to 29, the figure rose to 90 percent.

This vast and rapidly growing audience is gathered across a handful of digital spaces — the proverbial forest — and your ability to reach them depends entirely on your social media strategy.

In our newest playbook, we take you through several must know steps and processes for making sure that you develop marketing campaigns that have social media data at their core. We also cover best practices for utilizing social data to plan, measure, and follow up on your campaigns.

Sneak Peek: Contents

  • Setting the Right Goals
  • Paid Support for Campaigns: When Organic Isn’t Enough
  • Social Campaign Research 101
  • Social Campaign Launch Checklist
  • Your Campaign has Launched, Now What?
  • Reporting Outcomes
  • Advancing Your Campaign Strategies
  • And more…

Download this playbook in its entirety here. And if you’re interested in seeing how Sysomos’ products can help you accomplish any or all of the above, please don’t hesitate to reach out to schedule a demo. Happy campaigning!

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