Event Recap: Sysomos Summit New York City

Jenny Force Jenny Force, VP of Marketing

It’s been a week since we said goodbye to New York and ended yet another successful Summit conference.

If you aren’t aware, Sysomos Summit is a semi-annual gathering of the best and brightest in social.  It’s a time for customers to share what they are working on with Sysomos, how they are solving problems and uncovering new insights.  For attendees, it’s all about finding inspiration and networking with like-minded social marketers.

Our next Summit is taking place in London on April 24th.  We hope you can join us there!

See more photos from our NYC Summit here.

Key Takeaways

The day was packed with speakers from amazing brands and agencies – WWE, Google, Mailchimp, DDB, IPG and Weber Shandwick – to name a few.  We also had the pleasure to hear from expert on all things Millennials, Matt Britton. Below are a few takeaways from the day’s agenda.

What’s New with Sysomos
Erica Jenkins, Chief Product Officer, Sysomos

Erica shared what’s new with Sysomos including several interesting use cases and product innovation and improvements to simplify workflow between search and monitor functionality.  Stay tuned for more product updates!

8 Last Legacies of the Millennial Generation
Matt Britton, CEO, Crowdtap

As the millennials are slowly replaced by Gen Z as the next great disruptors their impact on business, culture, and society is undeniable.  Matt explored the 8 lasting legacies of the millennials generation and the winners and losers in its wake. No matter the industry no company has been immune to the widespread changes forced by the first generation that grew up with the Internet in the household

From Gut-Decision to Data Driven: The Evolution of Social Insights at WWE
Elizabeth Motta, Director, Talent & Brand Data Analytics, World Wrestling Entertainment

With 850 million social media followers around the world, billions of video views annually, live television shows trending on Twitter 52 weeks a year and thousands of posts on social media monthly, it’s easy to forget that “followers” was often the most valuable social metric only five years ago.  In her presentation, Elizabeth shared how WWE has embraced the power of social insights to become the social, digital and data powerhouse it is today.

Got Social Data? Now Make It Actionable.
David Chamak, Global Leader Social Insights, IBM
Julio Silva, Social Media & Digital Analytics, Google
Federico Isuani, Co-Founder and Chief Digital Officer, Beker/Socialand
Ernesto Gutierrez, Strategy and Digital Intelligence Director, Beker/Socialand
Moderator: Josh Graham, Sysomos

 While most enterprises have social strategies in place, many still struggle to keep up with the growing amount of data and what to do with it. Social media listening provides a high-level overview of what’s being said about your brand, but it’s no longer enough. Social experts from IBM, Google and Beker/Socialand shared tips on how to turn social insights into action.

Evolving Value of Social Data: From Conversation Mining to Audience Insights
Allyson Hugley, President, Measurement and Analytics, Weber Shandwick

Given advances in machine learning and media intelligence tools that allow for more in-depth analysis of social media activities at scale, we are truly entering the next wave of social analytics – shifting the focus from mining mentions to audience analytics.  Allyson shared some of the methodologies and opportunities to leverage social media data to shift from mining what people post and who they follow – to who they are, what they value and how to reach them.

Building Brand Love: Social CX Strategies
Sandra Webb, Project Manager, Social Media Marketing, Barnes & Noble College
Larry Cohen, Executive Director, Analytics, Interpublic Group/IPG
Azher Ahmed, EVP, Director of Digital, DDB U.S.
Eric Haftel, Global Social Media Marketing Manager, Avaya
Moderator: Lindsay Stone, Sysomos

Brands are constantly searching for innovative ways to bridge their digital and in-store experiences. And because of that shift, social customer experience opens huge opportunities for companies to build relationships with their customers, but it also changes the strategy of how brands communicate. In this session, panelists explored emerging customer experience themes for both B2B and B2C companies and discuss real-life applications of personalization, mobile apps, and AR/VR.

Jay Maldonado, Senior Manager of Social Media, MailChimp
Kevan Gammage, Senior Manager of VIP Services, MailChimp

Mailchimp social and digital experts – Jason, Senior Manager of Social Media, and Kevan, Senior Manager of VIP Services – shared how they use the Sysomos platform to curate data, identify insights, and build marketing strategies that lead to higher engagement and successful customer support.

Marketers Guide to Reddit for Consumer Insights
Noam Cadouri, Business Development, Reddit

Reddit’s engaged user base, range of communities and passionate conversations make the platform extremely valuable for listening to and monitoring industry trends, crisis warning signs and breaking news.  Noam shared how community discourse and pseudonymity impact the way people share their views, feelings, and openness on the social sphere and what this can enable for marketers and business.

Digital and Social Media Monitoring: 3 of the most fun research things to do
Cynthia Evans, Director of Insights, GroupM Latin America

Cynthia Evans, Director of Insights for GroupM Latin America, shared three mind-blowing ways to use digital and social media monitoring for market research to get beyond just the basics.

What’s next?

Sysomos Summit 2018 was a big success. But we’re not done yet.  Join us at the London Summit on April 24th!

If you can’t attend our Summit events, connect with us @Sysomos or request a demo to speak to a Sysomos expert to learn more.