Meltwater Acquires Sysomos

Peter Heffring Peter Heffring, CEO

We are thrilled to announce that we have been acquired by Meltwater, a pioneer of media intelligence and now Outside Insight. With nearly 20 years of experience analyzing data, Meltwater continues to be a financially stable company serving over 26,000 clients with dedicated, personal service built on the local expertise of 55 offices across six continents.

Over the years we have worked to make Sysomos the leader in social analytics and engagement. The addition of Sysomos to Meltwater enables organizations to analyze social media, news and other human-generated content in one platform, furthering Meltwater’s mission to give businesses the insights from outside data, helping them stay ahead. To read the full press release, please click here.

Sysomos will become the Social Analytics division of Meltwater. Our focus will be to deliver timely and relevant insights to brand and marketing teams. We will support Meltwater’s mission to give businesses insights from external data. We plan to leverage Meltwater’s rich data sources to enhance the Sysomos Platform so brands can collect more meaningful insights across their earned and owned social channels.

We are grateful for the trust so many of you gave us over the years to get us to where we are today. Our team is focused on a common goal of giving you the best social media management and analytics tools to empower you to make smarter business decisions faster, and that will not change. Our commitment to that is stronger than ever during this exciting time. We are looking forward to building an even better platform with the support of Meltwater.

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