7 Tips for Using Social Media to Promote Your Live Event

Skylar Sullivan Skylar Sullivan, Marketing Coordinator

The online and offline worlds are increasingly merging. Brands now let customers access digital tools right in their stores, while brick and mortar businesses spend countless hours trying to optimize their local SEO.

Let’s look at, ways to leverage social media to promote your live events:

1. Promote Your Event on Facebook
Creating an event on Facebook is like creating a new profile! You should give plenty of thought to the title, description, and images you include. Always include relevant information such as the time, date, website and venue.

Sometimes details change, make sure you update followers with the new information as soon as possible! Monitoring the event and answering any questions attendees may have will cut down on confusion later during the event as well!

Creating an event is always free on Facebook, however, if you want to reach a wider audience, you’ll always have the option to sponsor the post with an ad. Facebook also lets you target your audience for specific locations, ages and interests.

2. Post Shareable Content
One of the best aspects of social media is that your content can be shared to more than just your followers. Another great way to promote your event is to create diverse content in multiple formats. Here are a few examples:

  • Videos – creating a video is not only pleasing to the eye, but you can use past events footage to show your audience what the event has done in the past!
  • Images — posting images of the venue, the people involved and the location of the event will give those looking at your post a better understanding of what to expect! If it’s in a scenic, historic or otherwise interesting location, don’t be afraid to feature nearby attractions that give people additional reasons to attend!
  • Focus on particular speakers and activities — don’t just promote the event as a whole, break it down into parts or sessions. This gives you more opportunities to create Facebook posts, blog posts, tweets and other content about specific happenings.

PRO TIP: If you’re promoting a recurring event, don’t forget to post content from previous years – this helps you to build off the momentum you’ve generated previously. Music festivals are usually quite good at applying this strategy, showing clips of performances from past festivals.

3. Mention the Event in Your Profiles and Bios
One thing that people often forget is you can change your account profiles and bios whenever you want. When you’re promoting an event, you may as well insert it right into your profile so everyone who clicks it sees.

4. Create an Event-Specific Hashtag
Create a catchy hashtag about your event and use it with everything you post! While hashtags are most important on Twitter and Instagram, don’t forget Facebook when using your hashtag. Include the hashtag in blog posts, email signatures, and even offline promotions such as flyers –get the word out there!

5. Encourage Speakers and Presenters to Help With Promotion
While presenters may be glad to participate in your event, don’t count on them for any promotion. An easy way to integrate your presenter into promotions is to share their content on your social media, blog and website. You can also conduct interviews with presenters that act as previews of the event, this can easily be in blog posts, videos or podcasts.

6. Use Instagram and Facebook Stories
Stories on Instagram and Facebook are ideal for promoting events! While it’s getting harder and harder to get your organic posts viewed, Stories help you stay visible in your followers’ timelines. Broadcast for a few minutes every day leading up to the event, you can discuss some of the speakers and activities and give your followers an insider view of preparations.

7. Use LinkedIn to Promote Business Events
While Facebook is essential for promoting any event, you can also get quite a bit of value out of LinkedIn if your event has anything to do with business. Since this site is specifically for business-to-business marketing, you have a built-in audience for conventions, trade shows, and marketing events. Here are a few ideas.

  • Invest in LinkedIn advertising to promote your event.
  • If you have a premium account, you can direct message contacts about your event. If you only have a free account, this might be a good time to take advantage of LinkedIn’s free 30-day trial for premium!
  • Discuss your event on LinkedIn groups.
  • Post about your event in the LinkedIn timeline. This gives you the scope to post daily updates on different features and speakers.
  • If speakers, presenters, or performers are on LinkedIn, remind them to tell their contacts about the event.

Since just about everyone uses social media today, it makes sense to promote live as well as virtual events on social media. Concentrate on the platforms where attendees are likely to be active and don’t be afraid to provide everyone with frequent reminders and updates!