When a PR crisis breaks, social media is always at the heart of it. As the old truism goes, a lie can get halfway around the world before the truth has got its boots on. Social media has not only enabled news to travel fast, it’s increased the speed with which facts can become distorted, which is why it’s more important than ever that comms teams get on top of an unfolding crisis.
The good news is that social media can also be a powerful tool for getting control of a PR crisis, enabling you to speak directly to your audiences and respond quickly to events. Our infographic below explains the ten key steps for managing a crisis on social media.
Download full infographic here.