In order to get the most benefit from social media marketing, you must have a thorough understanding of your customers. … Read More
Latest Posts
Sysomos Paid Social Analytics: Make Smarter Decisions On How You’re Spending Your Ad Dollars
Social media advertising started with what we like to call “The Fan Frenzy” several years ago where marketers pushed dollars … Read More
10 Social Media Campaigns With Great Targeting
Many companies today are using social media to reach wider audiences. With billions of people around the world on sites … Read More
Why Paid Social Is More Important Than Ever
The old mantra in online marketing is that ‘social media is free’. Sure, it’s $0 to sign up for a … Read More
Brand Monitoring: Why Text Is No Longer Enough
Building your brand is now more complicated than ever before. You have practically endless options for promoting your business. There’s … Read More
Social Data Through An Academic Lens
It’s always interesting to see how different groups of practitioners use social data. In my world as a marketer, we constantly … Read More
Gotta Catch ‘Em All: Learnings From the Launch of Pokémon Go
Pokémon Go has taken the world by storm and we have no doubt it was THE topic of conversation around … Read More
How Pokémon Go Conquered The World In A Week
Once upon a time there was a video games company called Nintendo which was cherished by gamers for over twenty … Read More
Join Us at Social Media and Society
Welcome! This blog post is an extension of our Sysomos In The Classroom program, which puts Sysomos products into the hands … Read More
Guest Post: Focusing On Actionable Insight
There are too many buzzwords in marketing land. However, just because a term is buzzy doesn’t mean that’s a negative thing. … Read More