Social media advertising started with what we like to call “The Fan Frenzy” several years ago where marketers pushed dollars … Read More
Latest Posts
10 Social Media Campaigns With Great Targeting
Many companies today are using social media to reach wider audiences. With billions of people around the world on sites … Read More
Why Paid Social Is More Important Than Ever
The old mantra in online marketing is that ‘social media is free’. Sure, it’s $0 to sign up for a … Read More
Brand Monitoring: Why Text Is No Longer Enough
Building your brand is now more complicated than ever before. You have practically endless options for promoting your business. There’s … Read More
Social Data Through An Academic Lens
It’s always interesting to see how different groups of practitioners use social data. In my world as a marketer, we constantly … Read More
Gotta Catch ‘Em All: Learnings From the Launch of Pokémon Go
Pokémon Go has taken the world by storm and we have no doubt it was THE topic of conversation around … Read More
How Pokémon Go Conquered The World In A Week
Once upon a time there was a video games company called Nintendo which was cherished by gamers for over twenty … Read More
Join Us at Social Media and Society
Welcome! This blog post is an extension of our Sysomos In The Classroom program, which puts Sysomos products into the hands … Read More
Guest Post: Focusing On Actionable Insight
There are too many buzzwords in marketing land. However, just because a term is buzzy doesn’t mean that’s a negative thing. … Read More
Millenial Speak: Can’t Even
I’m a linguistic nerd. I often wonder why words are used in certain ways throughout the globe. English is a … Read More