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Planning and Measuring Social Media Campaigns Playbook

Best practices for utilizing social data for campaign success

In this playbook, we’ll take you through several must know steps and processes for making sure that you develop marketing campaigns that have social media data at their core. We’ll go over best practices for utilizing social data that can be used in the planning, measuring, and follow up stages of your campaigns.


Setting the Right Goals

Set attainable and measurable goals for your campaign.

Paid Social Media Support

Amplify your campaign content with targeted paid social media.

Campaign Research 101

Research your audience, campaigns, and competitors.

Launching Campaigns

Develop a campaign launch planned checklist to stick to.

Post-Campaign Reporting

Validate your approach, find out what worked and see how to fine tune for the future.

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