We live in a time when politics has become highly polarized and, rather than becoming the ‘marketplace of ideas’ that … Read More
Social Media
Social Listening 101: The Benefits of Social Media Listening
Your customers are a chatty bunch. They talk about your products and services all the time, and on every social … Read More
Four Essentials of Social Media Buzz Monitoring
Figuring out how people felt about your brand’s products and services used to take a lot of work. It required … Read More
Five Reasons to Partner with a Social Media Monitoring Business
Not that long ago, keeping tabs on your brand’s online reputation was considered a pretty easy job. It only took … Read More
The Latest Features and Tips for Instagram Stories
If Instagram is part of your social media strategy, it’s essential to keep up with the frequent updates and changes … Read More
How to be a Great Social Media Manager
(Note, this blog post is a summary of our eBook, The Social Media Manager’s Playbook.) It’s your first day on … Read More
Generational Differences in Facebook Marketing
Much has been made of millennials and Generation Z abandoning Facebook in favor of sites such as Snapchat, Instagram and, … Read More
Twitter Addresses the Problem of Fake Media
Twitter recently announced a new policy regarding manipulated and synthetic media. The issue of “fake media” is rapidly becoming a … Read More
The Coronavirus: Is Social Media Helping?
The coronavirus, which is officially called COVID-19, has quickly become a global issue after starting in China’s Wuhan province. More … Read More
Why the Pinterest 100 is Relevant to all Social Media Marketers
Pinterest’s predictions for 2020 should be of interest to everyone who’s active on social media, whether you use the platform … Read More
