Planning & Measuring Campaigns Playbook

Best Practices for Utilizing Social Insights to Plan and Measure Campaigns

Social media campaigns can be challenging to plan, measure and execute. Despite how common they now are for marketers, many brands and agencies still execute social campaigns based on a ‘we think’ strategy vs ‘we know’ strategy. However with billions of data points coming from social media, it’s foolish not to take advantage of an opportunity to plan, execute and measure campaigns based on actionable social media insights.

In the Planning and Measuring Campaigns Playbook, we cover tips, strategies, and tactics for ensuring that when you develop a social media campaign  actionable data is at the heart of it from beginning to end.

How to set the right campaign goals

Utilizing paid social media for support

Effective campaign research tips

Developing a campaign launch plan

Validating your approach with follow up reporting

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