Nurture Brand Loyalty and Grow Your Audience
Brands are expected to interact with customers across multiple social channels and handles, in real-time, around the clock. Meltwater makes it easy to interact with customers in more meaningful ways, improve their experiences with your brand, and use insights to grow your audience.
Surface and sort mentions from all your accounts – organize by type of post, and prioritize based on urgency
Set threshold alerts for quick action to stay ahead of any potential crisis situations
Simplify internal processes with clearly defined workflows to ensure all messages are routed correctly
Our engagement team can code messages by type and sentiment, track discussion topics and analyze employee performance closely with Meltwater. And with an audit trail in place for content approval, we can easily look back at past content and gather learnings to expedite the approval process.
Streamline & Prioritize Customer Engagement
- An all-in-one inbox allows for monitoring and engaging with fans and followers in one place.
- Surprise and delight through response to hashtags or unprompted mentions of the brand.
- Save time by scheduling your posts to your different social networks. Add tags to your owned content to organize your different types of posts and report on campaign success.
- Measure social channel performance individually
or aggregate data using cross-channel summaries.
- Social customer service
- Automatic categorization of content
- Customizable interface by job role
- Configure workflows and approval permissions
- Mobile applications
- Global scalability
- Efficiency reports and dashboards
- Robust message filtering
- Consumer interaction and conversations history
- Internal audit trails
- Agent collision prevention
- CRM and listening integrations