Social Media Monitoring & Analytics
The go-to research engine to retrospectively uncover online conversations to gain
insight, pitch new business or track future data and alerts with a single click.
Research and Listen to 200+ Billion Social Media Conversations
Every day consumers share billions of experiences across social that impact brands, products, and industries. Marketers need a flexible solution that allows them to monitor social media for relevant mentions and instantly access insights, so they can stay ahead of the game. Meltwater Explore offers a powerful social analytics and research platform, engineered to help you quickly make sense of mass amounts of social data, surfacing only the important insights that make for better, data-driven decisions.
Market, Topic & Trend Research
Research your brand, industry, and or an upcoming pitch to analyze conversations, glean key insights and identify trends
Powerful Audience Insights
Segment audiences to better understand what they care about and other related interests or keywords which could inform your listening strategy
Inform Business Decision
By harnessing the voice of the customer, product development, media buying team, crisis communications and other departments can save time and money
A trusted platform for top brands and agencies
Unlimited Search, Unlimited Mentions on 200B+ Conversations
- Monitor social content from 15 different social networks, as well as blogs, forums, and review sites, rounded out with online news monitoring that includes the tracking of comments left on news articles.
- Compare reach, share of voice and impact of your brand against your competitor’s brands and track it to see how it changes over time to share with peers or across the organization
- Understand who your customers are and see how they engage with each other. Easily segment audiences to learn what affinities or similarities they may have to inform your marketing strategy and content assets, to drive deeper relevance on your social voice
Interactive Analytics & Real-time Alerts
- Clickable visualizations allow for real-time insights into trending themes and data.
- Drill into popular keywords, sentiment, and spikes in conversations to understand how an audience feels about your brand and competitors.
- Create and customize dashboards with a click of a button to seamlessly share data across your organization.
- Receive alerts as events happen or choose from hourly, daily, and weekly options so you’re always prepared
Social Media Monitoring Capabilities
- On-demand historical ad-hoc research
- Owned and earned analytics in a single view
- Topic and conversation trends analysis
- Competitive monitoring and benchmarking
- Brand, keyword or complex queries comparison
- Create customized user lists or audience types
- Consumer segmentation and behavior analysis
- Inform content and audience targeting strategy
- Crisis management, security and compliance
- Custom unlimited dashboard and report building
- Export insights via API
- Market intelligence gathering