The B2B Online Customer Journey

Understand the B2B customer path through your online touchpoints, including social

If you know how customers find and interact with all of your different online touchpoints, it’s easier to measure and optimize your digital marketing and social media strategy.

According to a study by the market research company Forrester, 74% of all B2B buying agents do their research online before deciding on a supplier.

In this eBook you’ll learn how to map out your online customer journey in easy steps.

How to define the right KPIS

Visualizing the B2B customer journey

Potential pitfalls to avoid

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