CMO’s Guide to Social Media
Everything Business Leaders Need to Know About Social Media
The social media revolution began over a decade ago and most businesses now implement some kind of strategy for social. But technology doesn’t stand still and social media has evolved significantly over that period – unless you’re working at the coal-face of social every day, it can be difficult for senior executives to keep up with the rapid pace of change.
This eBook provides a high-level overview of the current state of social media, to help VP level executives understand the platforms and strategies that matter.
Which Platforms Matter
Why it’s not just about Twitter and Facebook anymore
Understand the Benefits
What can each of the channels do for your business?
Strategy & Approach
How are leading brands using social media today?
Understand your options for social media advertising
How image recognition technology is changing social analytics