eMarketer Social Media Effectiveness Report 2018

How to Reach Your Audiences More Effectively Through Social

Every year the amount of time people spend on social media increases, and new social platforms are emerging constantly; it can be challenging for marketers to stay on top of the latest trends. In this roundup report from eMarketer, you’ll learn about all of the most important social media developments in 2018, so you can make sure your strategy is up to date.

Sponsored by Sysomos, this report covers:

How much time people are spending with social media

What’s beyond display advertising-including social messaging and video

How effective social is in the path to purchase

How Papa John’s, Citi and Nature Valley are navigating the social space

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