How to Adjust Your Marketing Strategy During a Crisis
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COVID-19 has changed the way consumers behave, and those societal changes are beginning to reshape marketing strategies.
Marketing and communications teams need to be proactively thinking about how they will adjust the way they plan campaigns, speak to their customers, and manage their budgets.
In this webinar you’ll learn how to prepare and budget for uncertainty as well as:
- What does COVID-19 mean for marketers long term?
- What can marketers do to adjust their strategy right now?
- Where should marketers be allocating their resources?
Feature Speaker: Charlie Grinnell
Charlie Grinnell is the Chief Executive Officer of RightMetric, digital advisor, educator and speaker from Vancouver, Canada.
Charlie got his start in film/video production with stints at Alterna Films, Voleurz, Poor Boyz Productions, and outdoor retailer Arc’teryx. While working as a freelance producer for Nike and NBC Sports, he followed a passion for digital marketing which led him to Invoke – the digital agency responsible for creating Hootsuite.