Reach Gen Z Through
Social Media

8 Reach Gen Z Through Social Media

Ask HBR Webinar with Sara Wilson

Do you want to know how to find, engage, and grow a devoted audience of Gen Z fans across digital channels and turn these fans into brand obsessives? If so, you’ll want to hear from digital marketing expert Sara Wilson – guest speaker on this Harvard Business Review webinar, sponsored by Meltwater.

Featured Speaker: Sara Wilson


Sara Wilson is a brand and digital content strategist who helps brands, publishers and influencers find, engage, and build their audiences across digital channels. As the founder and principal of SW Projects, she has advised brands including Bumble, the New York Times, National Geographic, Sony Pictures Television, Bustle, Playboy and others. Prior to founding SW Projects, she oversaw lifestyle partnerships at Facebook & Instagram. You can follow her on Instagram @sarawilson or on LinkedIn @saraewilson.

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