A Marketer’s Guide to Decoding
Social Media Algorithms

Understand the mechanisms that control your content’s visibility

Creating great social media content is a challenge, but you also need to know how social algorithms work. As a content creator, you’ll have to figure out how each platform’s algorithm is going to help, or hinder, your content’s performance.

In this eBook you’ll discover how to master the drivers behind the algorithms controlling the Big Four Social Media platforms: Facebook, Instagram, Twitter, and LinkedIn. This will help you tailor your content to drive maximum engagement and conversions.

How to give each algorithm what it wants

Factor social algorithms into your strategic planning

Why you need to work both proactively and reactively

How social management tools are critical to winning

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