Advancing Your Social Analytics Capabilities
In this video whitepaper, Gartner Analyst Jenny Sussin discusses what leading companies are doing with social analytics to maintain their competitive edge in a rapidly changing marketplace.
Starting with the basics, she addresses:
- Popular uses of social media analytics
- Social analytics maturity model and what’s to come
- Key capabilities of a mature social analytics application
- How to move your organization towards an advanced analytics strategy
She also outlines what organizations should be looking for when considering a mature social analytics application and how you can take steps toward an advanced analytics strategy, starting today.