Video White Paper featuring Gartner Research

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Advancing Your Social Analytics Capabilities

In this video whitepaper, Gartner Analyst Jenny Sussin discusses what leading companies are doing with social analytics to maintain their competitive edge in a rapidly changing marketplace.

Starting with the basics, she addresses:

  • Popular uses of social media analytics
  • Social analytics maturity model and what’s to come
  • Key capabilities of a mature social analytics application
  • How to move your organization towards an advanced analytics strategy

She also outlines what organizations should be looking for when considering a mature social analytics application and how you can take steps toward an advanced analytics strategy, starting today.

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