Sysomos for Research and Insights

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Powerful Research Solutions Backed by Trustworthy Data

Performing research on social media can be challenging with so many differences in data sources, analytics tools, and access. But at Sysomos, our platform is designed with advanced research tasks in mind. With unlimited searching, access to vast historical data, powerful analytics, and an easy to use interface, Sysomos excels at supporting the research tasks of agencies and marketers. And with some of the strongest data partnerships in the industry, trustworthy data is something we always stand by.

Within an hour, using Sysomos, I can find a group as niche as moms who like Star Wars, explore their other interests across multiple social media platforms, target millions of lookalikes, and then find out how and when these moms talk about buying specific toys for their kids.

Andrew Panos, Social Media Research,


Our social solutions to help research and insights teams to:

Adapt quickly

Freely research any topic and at any time with access to our complete dataset going back over a year

Monitor Conversations

Identify critical moments and proactively monitor issues that affect your organization

Deep audience research

Understand who your customers are and see how they engage with each other

Performance monitoring

To drive business decisions and improve customer experience

Product, Topic or Market Research

Tap the world’s largest real-time focus group to understand social conversations

Identify new and emerging trends

Conduct ad-hoc, search engine-style research across the social web

Marketers in Every Type of Business Rely on Sysomos

Take a look at how these companies are using Sysomos research and insights solutions and seeing success.

Monitoring public opinion on agricultural issues

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Engaging a community with relevant content

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Finding audience insights in social media

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All Your Social Research Solutions in One Place

Use social listening to understand your audience

  • Brand mentions
  • Competitor mentions
  • Share of voice
  • Customer service issues
  • Potential crisis situations
  • Real-time marketing opportunities

Conduct social research to inform brand strategy

  • Brand perception over time
  • Reaction to campaigns and historical events
  • Most shared content
  • Patterns related to service and support requests

Report on findings with automated analytics

  • Aggregated KPIs across accounts, brands, channels, and markets
  • Competitive benchmarking
  • Owned and earned media performance
  • Easy-to-use APIs

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