An eventful day full of discovery on how to turn
social media data into actionable insights

Our incredibly popular Sysomos Summit was a hit in London on the 24th of April. Sysomos Summit brought the best digital marketers together to share strategies for acting on social media insights that drive business opportunities. Guest were inspired by brands and agencies alike and walk away with ideas on how to transform the way you do business. Thanks for joining us!

Check out the Summit London event: Summit PresentationsEvent Recap 


Be Inspired

Get innovative ideas and hear proven case studies

Network with Peers

Make valuable connections with the best digital marketers

Get a Sneak Peek

See what we’ve been working on to enhance the Sysomos Platform

What attendees say about Sysomos Summit


I was so impressed with the Summit. It was way better than half of the industry conferences I’ve been to. The caliber of speakers and attendees was very high.

Kate Bockup, UPS

Sysomos Summit was fantastic! The energy was wonderful and the speakers were phenomenal. I had an absolutely fabulous and enriching day.

Michael Tanenbaum, WellSocial

Inspiring, informative time at the #SysomosSummit. Honored to have been a speaker and attendee. Thank you!

Katherine Miller, Google

Agenda Snapshot

Tuesday | 24 April 2018

 

8:30-9:30
Breakfast | Registration | Demonstrations
9:30-9:40
Opening Remarks

Claude Springer, Managing Director-EMEA, Sysomos

9:40-10:00
What’s New with Sysomos

Peter Heffring, Chief Executive Officer, Sysomos

10:00-10:30
Data, Strategy, and Content – Oh My!

Jay Maldonado, Senior Manager of Social Media, MailChimp
Brooke Hatfield, Social Media Associate, MailChimp

10:30-11:00
Break | Demonstrations
11:00-11:30
From Gut-Decision to Data Driven: The Evolution of Social Insights at WWE

Elizabeth Motta, Director, Talent & Brand Data Analytics, World Wrestling Entertainment

11:30-12:00
Adventuring Into Digital Experiences for Bear Grylls

Hannah Newbould, Social Media Manager, Outpost UK
Chris Wilcock, Creative Director, Outpost UK

12:00-12:45
Panel Discussion: Building Brand Love: Social CX Strategies

Mylene Vellay, Digital Account Manager, CCA International

David Espeso, Global Lead Business Strategy, Findasense

Timothy Compton, Social Media Manager, Affinity Water

Moderator: Lance Concannon, Director of Marketing, Sysomos

12:45-13:45
Lunch | Demonstrations
13:45-14:15
Use Social Listening to Improve Your Communications

Chloe Partikas, Social Media Director, Ogilvy Healthworld

Rich Evans, Senior Digital Strategist, Ogilvy Healthworld

14:15-14:45
Driving (Proper) Business Value from Social

Dr Shaibal Roy, Management Consultant, PA Consulting

Robert Belcher, Management Consultant, PA Consulting

14:45-15:00
Break
15:00-15:45
Panel Discussion: Turning Social Data Into Action

Jo Eden, Senior Social Media Executive, British Heart Foundation

Allen Hull, Client Strategy Director, 1000 Heads

Jaime Merchan, Head Analytics, UM International

Moderator: Anne-Sophie Pereira, Senior Customer Success Account Manager, Sysomos

15:45-16:15
The Need for Empathy in Data and AI

Phil Harvey, Data Philosopher, Microsoft

16:15-16:30
Closing Remarks

Claude Springer, Managing Director-EMEA, Sysomos

16:30-18:30
Cocktail Reception
What’s New with Sysomos

Peter Heffring, Chief Executive Officer, Sysomos

From Gut-Decision to Data Driven: The Evolution of Social Insights at WWE

Elizabeth Motta, Director, Talent & Brand Data Analytics, World Wrestling Entertainment

With 850 million social media followers around the world, billions of video views annually, live television shows trending on Twitter 52 weeks a year and thousands of posts on social media monthly, it’s easy to forget that “followers” was often the most valuable social metric only five years ago. In this session, Elizabeth will detail how WWE has embraced the power of social insights to become the social, digital and data powerhouse it is today.

Data, Strategy, and Content – Oh My!

Mailchimp social and digital experts, Jason, Senior Manager of Social Media, and Brooke, Social Media Specialist- will speak about how they use the Sysomos platform to curate data, identify insights, and build marketing strategies that lead to higher engagement and successful customer support.

Adventuring Into Digital Experiences for Bear Grylls

Hannah and Chris from Outpost UK will explain how they created an online digital community for Bear Grylls through a community driven campaign called The Adventurers, aimed to engage his followers and fans across all of his social media using user-generated content.

Use Social Listening to Improve Your Communications

Chloe and Rich from Ogilvy Health will explain how you can undertake social listening to inform the language you use to communicate with your key audiences. The presentation will include examples from real campaigns, such as understanding the language mums use on mumsnet when talking about breast feeding, and how the diabetes community talk about their conditions.

The Need for Empathy in Data and Al

Phil Harvey, Data Philosopher, Microsoft

The world of data is rapidly evolving. We now have data in every aspect of a business, from data dabblers in social media and marketing to full on data engineers and data scientists as well as the traditional analysts and database administrators. With all these different people, with different perspectives interacting we all need the soft skills to cope. Empathy is now a key skill in data. This talk will take a data philosophers perspective to discuss the importance of empathy and the impact of Data & AI on humanity. Empathy leads to more success with data across the full spectrum of roles within a business. This talk will explain how.

Turning Social Data Into Action

While most enterprises have social strategies in place, many still struggle to keep up with the growing amount of social data and understand how it fits in with all of the other data sources that are now available to business leaders. Social media listening provides a high-level overview of what’s being said about your brand, but it’s no longer enough. How do you actually make sense of all this data and build a successful strategy from it? Hear from social experts on how to turn social insights into action, and better understand where social data sits in the broader insight puzzle. You’ll get tips on how to go beyond simple brand monitoring to perform market research and audience analysis for product development and campaign success.

Building Brand Love: Social CX Strategies

By 2020 customer experience will overtake both price and product as the key brand differentiator. Brands are constantly searching for interesting ways to provide a consistent experience for customers across all channels. Because of that shift, social customer experience opens huge opportunities for companies to build relationships with their customers, but it also changes the strategy of how brands communicate. In this session, we’ll explore emerging customer experience themes for both B2B and B2C companies and discuss real-life applications of personalisation, social data, mobile apps, AR/VR and other innovations.

Driving (Proper) Business Value from Social

Social media has been with us for nearly two decades, but have businesses been successful in driving business value from it? In this talk, Dr. Shaibal Roy and Robert Belcher from PA Consulting argue that opportunities are still being missed, and will explore how we can empower the next generation of business leaders to generate genuine value from social media.

Opening Remarks

Claude Springer, Managing Director-EMEA, Sysomos

Closing Remarks

Claude Springer, Managing Director-EMEA, Sysomos

Summit Location

BAFTA 195 Piccadilly

Our venue for the summit is the historic home of the British Academy of Film and Television Arts, at 195 Piccadilly. Presentations will take place in the academy’s plush Princess Anne Theatre, and you’ll be able to explore the rest of the venue throughout the day.

BAFTA

195 Piccadilly
London, W1J 9LN
View on map

Summit is a must-attend event for 2018!