Sysomos Summit London
24 April 2018 | 9:00 to 18:00 | British Academy of Film and Television Arts (BAFTA)
An eventful day full of discovery on how to turn
social media data into actionable insights
Our incredibly popular Sysomos Summit was a hit in London on the 24th of April. Sysomos Summit brought the best digital marketers together to share strategies for acting on social media insights that drive business opportunities. Guest were inspired by brands and agencies alike and walk away with ideas on how to transform the way you do business. Thanks for joining us!
Be Inspired
Get innovative ideas and hear proven case studies
Network with Peers
Make valuable connections with the best digital marketers
Get a Sneak Peek
See what we’ve been working on to enhance the Sysomos Platform
What attendees say about Sysomos Summit
I was so impressed with the Summit. It was way better than half of the industry conferences I’ve been to. The caliber of speakers and attendees was very high.
Kate Bockup, UPS
Sysomos Summit was fantastic! The energy was wonderful and the speakers were phenomenal. I had an absolutely fabulous and enriching day.
Michael Tanenbaum, WellSocial
Inspiring, informative time at the #SysomosSummit. Honored to have been a speaker and attendee. Thank you!
Katherine Miller, Google
Summit Speakers
Peter Heffring, Sysomos
Chief Executive Officer
Peter Heffring, Sysomos
Chief Executive Officer
Peter Heffring is the Chief Executive Officer of Sysomos. Prior to his current role, he served as founder and president of the Sysomos Expion business unit. He has over 25 years of experience in the software and technology industries. Following a bachelor of science in engineering from Georgia Tech, Heffring spent 14 years at IBM. In 1996, he founded Ceres Integrated Solutions, a successful enterprise CRM company acquired by NCR for $90 million in 2000. After advising various tech ventures, he then co-founded Expion in 2010, a content marketing and social relationship platform, which was acquired by Sysomos in July 2015. He also serves on the advisory board for the Entrepreneurship Center at Duke University’s Fuqua School of Business.
Peter Heffring, Sysomos
Chief Executive Officer
Peter Heffring is the Chief Executive Officer of Sysomos. Prior to his current role, he served as founder and president of the Sysomos Expion business unit. He has over 25 years of experience in the software and technology industries. Following a bachelor of science in engineering from Georgia Tech, Heffring spent 14 years at IBM. In 1996, he founded Ceres Integrated Solutions, a successful enterprise CRM company acquired by NCR for $90 million in 2000. After advising various tech ventures, he then co-founded Expion in 2010, a content marketing and social relationship platform, which was acquired by Sysomos in July 2015. He also serves on the advisory board for the Entrepreneurship Center at Duke University’s Fuqua School of Business.
Jay Maldonado, MailChimp
Senior Manager of Social Media
Jay Maldonado, MailChimp
Senior Manager of Social Media
Jay Maldonado is a Senior Manager of Social Media at MailChimp. Before his time at MailChimp, Jay worked for American Cancer Society, The Home Depot, and Edelman Digital – where he worked on Disney Parks, Nike Women, and ConAgra Foods. A true social nerd, Jay met his now husband 9 years ago on Tumblr.
Brooke Hatfield, MailChimp
Social Media Associate
Brooke Hatfield, MailChimp
Social Media Associate
Brooke works on MailChimp’s marketing team, where she wrangles all manner of social media content, including but not limited to singing shrimp sandwiches. Before that, she worked in journalism and nonprofit communications. She loves storytelling, analytics, and creative projects that require spreadsheets.
Elizabeth Motta, WWE
Director, Social Data Analytics
Elizabeth Motta, WWE
Director, Social Data Analytics
With a data analytics career spanning advertising and entertainment, Elizabeth joined WWE in 2013 to oversee the buildout of a social media analytics practice that has since expanded in scope to cover brand and talent analytics.
Elizabeth joined WWE from Horizon Media, where she built the social intelligence practice that provided tech, CPG, retail, film/television and beverage clients with actionable, direct-from-consumer insights that went far beyond impacting media plans.
Chloe Partikas, Ogilvy Healthworld
Social Media Director
Chloe Partikas, Ogilvy Healthworld
Social Media Director
Chloe Partikas has a wide breadth of agency experience, having worked with clients across the technology, startup, FMCG and pharmaceutical sectors.
Currently Social Media Director at Ogilvy Healthworld, working across all accounts in the agency with social media elements. Before Ogilvy Healthworld, Chloe worked at Ogilvy & Mather on Pizza Hut and Coca-Cola. Hailing from Melbourne, Australia, Chloe cut her marketing teeth at a start-up and tech agency, working with Silicon Valley tech clients including Etsy, Dropbox and Eventbrite.
She loves nothing more than getting a thumb-stopping piece of social media creative live, with a solid paid strategy behind it to ensure it reaches the right audience.
Rich Evans, Ogilvy Healthworld
Senior Digital Strategist
Rick Evans, Ogilvy Healthworld
Senior Digital Strategist
Rick Evans has worked in healthcare social for the past ten years and loves helping clients take their first steps in social media. Rick has co-authored four reports on the use of social media in the pharma industry, and has spoken at events at SXSW and the Association of the British Pharmaceutical Industry.
As Senior Digital Strategist at Ogilvy Healthworld, Rick has experience working across a wide range of health sectors including smoking cessation, diabetes, cardiology, mental health, sexual health, dental health, dermatology and rheumatology. Rick is passionate about social listening, and its almost inexhaustible supply of useful insights!
Hannah Newbould, Outpost UK
Social Media Manager
Hannah Newbould, Outpost UK
Social Media Executive
Bio coming soon!
Chris Wilcock, Outpost UK
Creative Director
Chris Wilcock, Outpost UK
Creative Director
Bio coming soon!
Mylene Vellay, CCA International
Digital Account Manager
Mylene Vellay, CCA International
Digital Account Manager
Mylene Vellay has been involved with the digital transformation of the call centre for the past 6 years. As a digital analyst, strategist, and project manager at CCA International, she has supported clients like Coca-Cola and Vauxhall with their ‘omnichannel’ consumer journeys. She is the multilingual social tools expert in the group and regularly provides advice and recommendations to CCA’s European clients and teams.
Passionate about social media data, she builds consumer strategies by day, and provides social media safety workshops to women survivors of trafficking in her free time.
David Espeso, Findasense
Global Lead Business Strategy
David Espeso, Findasense
Global Lead Business Strategy
Bio coming soon!
Anne-Sophie Pereira, Sysomos
Senior Customer Success Account Manager
Anne-Sophie Pereira, Sysomos
Senior Customer Success Account Manager
Bio coming soon!
Timothy Compton, Affinity Water
Social Media Manager
Timothy Compton, Affinity Water
Social Media Manager
Bio coming soon!
Jo Eden, British Heart Foundation
Senior Social Media Executive
Jo Eden, British Heart Foundation
Social Media Manager
Bio coming soon!
Phil Harvey, Microsoft
Data Philosopher
Phil Harvey, Microsoft
Data Philosopher
Phil Harvey is a Data Philosopher and works at Microsoft as a Cloud Solution Architect for Data & AI. A big beardy geek, he is passionate about all things data especially the impact on human beings.
Allen Hull, 1000 Heads
Client Strategy Director
Allen Hull, 1000 Heads
Client Strategy Director
Allen Hull is Client Strategy Director at 1000heads and has spent the past 10 years helping brands use social data to improve their comms and grow their businesses.
Lance Concannon, Sysomos
Director of Marketing- Europe
Lance Concannon, Sysomos
Director of Marketing- Europe
Lance has 20+ years’ combined experience as a journalist and tech marketer, with a strong focus on digital and social media. He works in-house at social media intelligence platform, Sysomos, having previously spent a decade agency-side. His experience is primarily with B2B/B2C technology brands, but also other businesses, including: IBM, Sony Electronics, Oracle, Fujitsu, AMD, Vodafone, Nokia, Accor, BP, American Express, Greene King, and Sky.
Robert Belcher, PA Consulting
Management Consultant
Robert Belcher, PA Consulting
Management Consultant
Robert is a core team member from PA’s specialist function for using social media data for advanced analytics. Robert uses Sysomos’s full range of features as well as exporting and leveraging social media data to perform advanced techniques such as Natural Language Processing. He firmly believes that social media data is just another datatype and its application to solving problems should start with the problem first not the technology or analytical technique.
Dr. Shaibal Roy, PA Consulting
Management Consultant
Dr Shaibal Roy, PA Consulting
Management Consultant
As PA Consulting’s lead for social media analytics, Shaibal is focused on simplifying the application of social media for private and public sector leaders to drive decisive outcomes, positioning the consultancy at the bleeding edge of social data science.
Claude Springer, Sysomos
Managing Director- EMEA
Claude Springer, Sysomos
Managing Director- EMEA
Claude Springer is the Managing Director at Sysomos for EMEA. Prior to Sysomos, he joined the social media industry with Meltwater. Through his time at Sysomos, he has been instrumental in the sales, growth and retention of our EMEA business and managed our large global brands such as Heineken and Mondelez. Claude is a passionate sportsman and outside of work you will see him on a rugby field.
Jaime Merchan, UM International
Head Analytics- EMEA
Jaime Merchan, UM International
Head Analytics- EMEA
Bio coming soon!
Agenda Snapshot
Tuesday | 24 April 2018
8:30-9:30 |
Breakfast | Registration | Demonstrations |
||
9:30-9:40 |
Opening RemarksClaude Springer, Managing Director-EMEA, Sysomos |
||
9:40-10:00 |
What’s New with SysomosPeter Heffring, Chief Executive Officer, Sysomos |
||
10:00-10:30 |
Data, Strategy, and Content – Oh My!Jay Maldonado, Senior Manager of Social Media, MailChimp |
||
10:30-11:00 |
Break | Demonstrations |
||
11:00-11:30 |
From Gut-Decision to Data Driven: The Evolution of Social Insights at WWEElizabeth Motta, Director, Talent & Brand Data Analytics, World Wrestling Entertainment |
||
11:30-12:00 |
Adventuring Into Digital Experiences for Bear GryllsHannah Newbould, Social Media Manager, Outpost UK |
||
12:00-12:45 |
Panel Discussion: Building Brand Love: Social CX StrategiesMylene Vellay, Digital Account Manager, CCA International David Espeso, Global Lead Business Strategy, Findasense Timothy Compton, Social Media Manager, Affinity Water Moderator: Lance Concannon, Director of Marketing, Sysomos |
||
12:45-13:45 |
Lunch | Demonstrations |
||
13:45-14:15 |
Use Social Listening to Improve Your CommunicationsChloe Partikas, Social Media Director, Ogilvy Healthworld Rich Evans, Senior Digital Strategist, Ogilvy Healthworld |
||
14:15-14:45 |
Driving (Proper) Business Value from SocialDr Shaibal Roy, Management Consultant, PA Consulting Robert Belcher, Management Consultant, PA Consulting |
||
14:45-15:00 |
Break |
||
15:00-15:45 |
Panel Discussion: Turning Social Data Into ActionJo Eden, Senior Social Media Executive, British Heart Foundation Allen Hull, Client Strategy Director, 1000 Heads Jaime Merchan, Head Analytics, UM International Moderator: Anne-Sophie Pereira, Senior Customer Success Account Manager, Sysomos |
||
15:45-16:15 |
The Need for Empathy in Data and AIPhil Harvey, Data Philosopher, Microsoft |
||
16:15-16:30 |
Closing RemarksClaude Springer, Managing Director-EMEA, Sysomos |
||
16:30-18:30 |
Cocktail Reception |
What’s New with Sysomos
Peter Heffring, Chief Executive Officer, Sysomos
From Gut-Decision to Data Driven: The Evolution of Social Insights at WWE
Elizabeth Motta, Director, Talent & Brand Data Analytics, World Wrestling Entertainment
With 850 million social media followers around the world, billions of video views annually, live television shows trending on Twitter 52 weeks a year and thousands of posts on social media monthly, it’s easy to forget that “followers” was often the most valuable social metric only five years ago. In this session, Elizabeth will detail how WWE has embraced the power of social insights to become the social, digital and data powerhouse it is today.
Data, Strategy, and Content – Oh My!
Mailchimp social and digital experts, Jason, Senior Manager of Social Media, and Brooke, Social Media Specialist- will speak about how they use the Sysomos platform to curate data, identify insights, and build marketing strategies that lead to higher engagement and successful customer support.
Adventuring Into Digital Experiences for Bear Grylls
Hannah and Chris from Outpost UK will explain how they created an online digital community for Bear Grylls through a community driven campaign called The Adventurers, aimed to engage his followers and fans across all of his social media using user-generated content.
Use Social Listening to Improve Your Communications
Chloe and Rich from Ogilvy Health will explain how you can undertake social listening to inform the language you use to communicate with your key audiences. The presentation will include examples from real campaigns, such as understanding the language mums use on mumsnet when talking about breast feeding, and how the diabetes community talk about their conditions.
The Need for Empathy in Data and Al
Phil Harvey, Data Philosopher, Microsoft
The world of data is rapidly evolving. We now have data in every aspect of a business, from data dabblers in social media and marketing to full on data engineers and data scientists as well as the traditional analysts and database administrators. With all these different people, with different perspectives interacting we all need the soft skills to cope. Empathy is now a key skill in data. This talk will take a data philosophers perspective to discuss the importance of empathy and the impact of Data & AI on humanity. Empathy leads to more success with data across the full spectrum of roles within a business. This talk will explain how.
Turning Social Data Into Action
While most enterprises have social strategies in place, many still struggle to keep up with the growing amount of social data and understand how it fits in with all of the other data sources that are now available to business leaders. Social media listening provides a high-level overview of what’s being said about your brand, but it’s no longer enough. How do you actually make sense of all this data and build a successful strategy from it? Hear from social experts on how to turn social insights into action, and better understand where social data sits in the broader insight puzzle. You’ll get tips on how to go beyond simple brand monitoring to perform market research and audience analysis for product development and campaign success.
Building Brand Love: Social CX Strategies
By 2020 customer experience will overtake both price and product as the key brand differentiator. Brands are constantly searching for interesting ways to provide a consistent experience for customers across all channels. Because of that shift, social customer experience opens huge opportunities for companies to build relationships with their customers, but it also changes the strategy of how brands communicate. In this session, we’ll explore emerging customer experience themes for both B2B and B2C companies and discuss real-life applications of personalisation, social data, mobile apps, AR/VR and other innovations.
Driving (Proper) Business Value from Social
Social media has been with us for nearly two decades, but have businesses been successful in driving business value from it? In this talk, Dr. Shaibal Roy and Robert Belcher from PA Consulting argue that opportunities are still being missed, and will explore how we can empower the next generation of business leaders to generate genuine value from social media.
Opening Remarks
Claude Springer, Managing Director-EMEA, Sysomos
Closing Remarks
Claude Springer, Managing Director-EMEA, Sysomos
Summit Location
BAFTA 195 Piccadilly
Our venue for the summit is the historic home of the British Academy of Film and Television Arts, at 195 Piccadilly. Presentations will take place in the academy’s plush Princess Anne Theatre, and you’ll be able to explore the rest of the venue throughout the day.
BAFTA
195 Piccadilly
London, W1J 9LN
View on map
Summit is a must-attend event for 2018!
Hear from the Best & Brightest in Social
Last year’s Summit London speakers included digital experts from top brands and agencies:
