London • March 13, 2019
An eventful day full of discovery on how to
unlock the power of social
Our incredibly popular Sysomos Summit – now the Meltwater Social Summit – was a hit in London on March 13, 2019. Summit brought the best digital marketers together to share strategies for acting on social media insights that drive business opportunities. Guest were inspired by brands and agencies alike and walked away with ideas on how to unlock the power of social and truly transform the way you do business. Thanks for join us!
A must-attend social media event
#meltwatersummit
Be Inspired
Get innovative ideas and hear proven case studies
Network with Peers
Make valuable connections with 250+ of the best digital marketers
Get a Sneak Peek
See what we've been working on to enhance the Sysomos Platform
Summit Speakers
Dr Jillian Ney, Keynote Speaker
Founder, Social Intelligence Lab
Dr Jillian Ney, Keynote
Dr of Social Media & Digital Behavioural Scientist
Dr Jillian Ney is the UK’s first Dr of Social Media and a Digital Behavioural Scientist, author and speaker. In her work, she analyses social data to find out how people make decisions to help clients optimise their marketing, sales and innovation initiatives.
Dr Jillian is the founder of The Social Intelligence Lab – The SI Lab, the first content site and community 100% dedicated to the analysis of social data and implementation of social media insights.
Her work has been presented at NATO, BBC Social Media Week, Social and Mobile World, and TEDx. Her first co-authored book Advanced Marketing Management was published by Kogan Page in November 2019.
Giles Peddy, LEWIS
SVP EMEA, Corporate Development
Giles Peddy, LEWIS
SVP EMEA, Corporate Development
Giles is responsible for the strategic operational development of the EMEA region of LEWIS. He also leads the strategic planning and new services and product development for the agency worldwide. He is experienced at working with corporate, B2B, technology, and consumer accounts providing strategic counsel, campaign planning and creative platforms that include corporate, technology, digital and influencer communication. He is also experienced at international campaign strategy, issues/crisis management, and digital communications. He joined LEWIS in 2013 and brings a wealth of experience to the agency having worked at some of the world’s most notable agencies. He has a wealth of client experience including Adobe, Costa Coffee, Citrix, EMC, Hitachi, Infosys, Jabra, McAfee, Novell, OpenText, Oracle, Pret a Manger, Robert Half, Sage, Salesforce, SAS, SAP, Samsung, TomTom and Turkish Airlines.
Jo Eden, British Heart Foundation
Social Media Manager
Jo Eden, British Heart Foundation
Social Media Manager
Jo has been part of the BHF’s award-winning Social Media Team for almost 6 years. As Social Media Manager, she works on integrated campaigns and ad hoc projects, finding new and innovative ways to use social media and digital platforms to promote the charity and engage the public. With around 10 years’ social media experience, she also has a background in copywriting and print/digital marketing in both non-profit & commercial environments.
Helen Skipworth, British Heart Foundation
Social Media Executive
Helen Skipworth, British Heart Foundation
Social Media Executive
Helen joined the BHF’s Social Media Team in 2017. In her role as Social Media Executive for Healthcare Innovation, she works across a range of social media platforms to identify and engage with existing or potential supporters, patients and healthcare professionals. She has close links with the BHF’s team of cardiac nurses, and uses her experience of digital marketing in health environments to inform targeting and tactics.
Jason Maldonado, Mailchimp
Senior Manager, Social Media
Jason Maldonado, Mailchimp
Senior Manager, Social Media
Jay Maldonado is a Senior Manager of Social Media at MailChimp. Before his time at MailChimp, Jay worked for American Cancer Society, The Home Depot, and Edelman Digital – where he worked on Disney Parks, Nike Women, and ConAgra Foods. A true social nerd, Jay met his now husband 9 years ago on Tumblr.
Alexandre Huot, International Olympic Committee
Head of Social Media
Alexandre Hout, International Olympic Committee
Head of Social Media
Bio coming soon!
Elisa Soto, VMLY&R
Channel and Analytics Director
Elisa Soto, VMLY&R
Channel and Analytics Director
Bio coming soon!
John Box, Meltwater
Global Head of Social Division
John Box, Meltwater
Global Head of Social Division
John Box is the Global Head of Social Division. He oversees operations, client acquisition and client success, enterprise sales, and marketing for 12 offices across the region. John joined Meltwater in 2006 and has worked in sales management positions all over the globe. He’s well-known for pioneering and implementing new sales and management techniques to produce an unwavering success rate in revenue.
Rupert Walker, Yopa
Content and Social Manager
Peter Sigrist, Burson, Cohn and Wolfe
Managing Director, Technology and Innovation
Peter Sigrist, Burson, Cohn and Wolfe
Managing Director, Technology and Innovation
Bio coming soon!
Lukas Andriukaitis, Atlantic Council
Research Associate
Lukas Andriukaitis, Atlantic Council
Research Associate
Lukas Andriukaitis is a research associate at the Digital Forensic Research Lab (DFRLab) at the Atlantic Council. In this capacity, he researches Russian disinformation in Syria, as well as the conflicts in Syria and Donbas. Additionally, he is an associate analyst at the Vilnius Institute for Policy Analysis (VIPA). Prior to this, he worked as the deputy head of the Strategic Planning Branch in the State Railway Inspectorate under the Ministry of Transport of Lithuania. A lieutenant in the Lithuanian military, he served in the Lithuanian Special Operations Forces Special Purpose Service as a support officer. He received his bachelor’s and master’s degrees from the Vilnius University Institute of International Relations and Political Science.
Claude Springer, Meltwater
Summit Emcee, Social
Claude Springer, Meltwater
Summit Emcee, Social
Claude is the Managing Director of the EMEA region of Meltwater Social. Through his time at Sysomos he has been instrumental in the leadership and growth of our EMEA business. Claude established his love for everything media and started his professional career at Meltwater in 2011. He has a wealth of client experience working with out largest global brands over the years, such as Heineken, Mondelez, EY to name a few. Claude is a passionate sportsman and outside of work you will see him on a rugby field.
Lance Concannon, Meltwater
Marketing Director, EMEA, Social
Lance Concannon, Meltwater
Marketing Director, EMEA, Social
Lance has 20+ years’ combined experience as a journalist and tech marketer, with a strong focus on digital and social media. He works in-house at social media intelligence platform, Sysomos (now Meltwater Social), having previously spent a decade agency-side. His experience is primarily with B2B/B2C technology brands, but also other businesses, including: IBM, Sony Electronics, Oracle, Fujitsu, AMD, Vodafone, Nokia, Accor, BP, American Express, Greene King, and Sky.
Agenda Snapshot
Wednesday | March 13, 2019
8:30-9:30 |
Breakfast | Registration | Demonstrations |
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9:30-9:40 |
Opening RemarksClaude Springer, Summit Emcee, Meltwater |
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9:40-10:00 |
Meltwater Social Product UpdateJohn Box, Global Head of Meltwater Social |
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10:00-10:30 |
Keynote: The Secret Brain Science Behind Content OptimisationDr Jillian Ney, Founder, Social Intelligence Lab |
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10:30-11:00 |
Break | Demonstrations |
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11:00-11:30 |
Quantified Engagement: A New Marketing EraGiles Peddy, SVP EMEA, Corporate Development, LEWIS |
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11:30-12:00 |
#BeatHeartbreakForever: Social Media at the BHFJo Eden, Social Media Manager, British Heart Foundation Helen Skipworth, Social Media Executive, British Heart Foundation |
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12:00-12:30 |
Bringing the Olympics to a Global Social Media AudienceAlexandre Huot, Head of Social Media, International Olympic Committee |
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12:30-1:30 |
Lunch | Demonstrations |
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1:30-2:00 |
We Outgrew Our Name – How Mailchimp Used Meltwater to Help Launch a New Brand SystemJason Maldonado, Senior Manager of Social Media, MailChimp |
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2:00-2:30 |
Holy Cow! Herding the Tudder Valentine’s CoverageDoug Bairner, CEO, Hectare Jon Lonsdale, CEO, Octopus Group |
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2:30-3:00 |
Short Break |
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3:00-3:30 |
Fighting Disinformation With Social AnalyticsLukas Andriukaitis, Research Associate, Digital Forensic Research Lab, Atlantic Council |
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3:30-4:15 |
Ask The Experts – Industry Q&A Panel Dr Jillian Ney, Founder, Social Intelligence Lab |
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4:15-4:30 |
Closing RemarksClaude Springer, Summit Emcee, Meltwater |
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4:30-5:30 |
Networking Reception | Demonstrations |
Summit Emcee
Claude Springer, Meltwater
The Secret Brain Science Behind Content Optimization
Dr Jillian Ney, Founder, Social Intelligence Lab
Dr Jillian Ney, founder of Social Intelligence Lab and the UK’s first doctor of social media, will share some exclusive research into brands can make their content more effective by understanding more about digital behavioural psychology.
Quantified Engagement: New Marketing Era
Giles Peddy, SVP EMEA, Corporate Development, LEWIS
In the modern world everyone and everything is connected, so when an end-user wants to engage with a brand, marketers must be ready and flexible. In order to achieve this, more data and insights are needed than ever before. Whilst the use of analytics is quickly growing, the algorithm culture has remained siloed, but not anymore. Welcome to the age of quantified engagement. The presentation will explore how brands need to quantify their engagement across all channels and consider how they interconnect, best practices and frameworks for measuring outcomes, and findings from the LEWIS Global Marketing Engagement Index.
Fighting Disinformation with Social Analytics
Lukas Andriukaitis, Research Associate, Digital Forensic Research Lab, Atlantic Council
In what promises to be a fascinating presentation, Lukas Andriukaitis, from the Atlantic Council’s Digital Forensic Research Lab will explain how the organization uses Meltwater Social to help identify, expose and explain disinformation and malicious narratives online. In an era of online propaganda wars and state-sponsored misinformation campaigns, the Atlantic Council is working to help the world understand how and why these malicious messages are spread on social channels, and what we can do to minimize the damage they cause.
We Outgrew Our Name – How Mailchimp Used Meltwater to Help Launch a New Brand System
Jason Maldonado, Senior Manager of Social Media, MailChimp
Who says B2B social media has to be boring? In this presentation Jay Maldonado will explain how the company used social media to help update its brand as the business evolved beyond its roots as an email marketing tool to become an all-encompassing marketing automation platform.
#BeatHeartbreakForever: Social Media at the BHF
One of the UK’s best known health charities, the British Heart Foundation relies on social media to help raise awareness of its work and to reach those who need its help the most. In this presentation Jo Eden and Helen Skipworth from the BHF social media team will provide an insight into how the organisation uses social to achieve its goals.
Holy Cow! Herding the Tudder Valentine’s Coverage Case Study
How do you get an agri-tech business all over the news and social media on Valentine’s Day? In this presentation speakers from Hectare and its communications agency, Octopus, will talk about the highly successful campaign they concocted and how they used Meltwater to track both news coverage and social media activity.
Meltwater Social Product Update
John Box, Global Head of Social Division, Meltwater
John Box, Global Head of Meltwater Social, will provide an update on Meltwater Social, including news on the latest product developments.
Bringing the Olympics to a Global Social Media Audience
Alexandre Huot, Head of Social Media, International Olympic Committee
More of a phenomenon than a brand, the Olympics reaches a truly global audience. In this presentation, the International Olympic Committee head of social, Alexandre Hout, will talk about how the organization manages social media on such a massive scale to drive conversations around the world about the planet’s biggest sporting event.
Ask the Industry Experts – Social Media Marketing Q&A Panel
In this interactive session a panel of experts from across the industry will take questions from the audience on all aspects of social media marketing and working with social data.
Location
IET London: The Institution of Engineering and Technology
2 Savoy Pl, London WC2R 0BL, UK
Institution Website
The IET: Savory Place, a historic central London venue with spectacular views over the River Thames, is ideal for Meltwater Social Summit!
The Summit Experience
Summit, hosted by Sysomos, a Meltwater Company, is a semi-annual gathering of hundreds of the best and brightest in social. It’s a time for customers to share what they are working on with the Sysomos platform, how they are solving problems and uncovering new insights. For attendees, it’s all about finding inspiration and networking with like-minded marketers. Check out the recap from Summit London.
Past Summit Speakers
