An eventful day full of discovery on how to
unlock the power of social

Our incredibly popular Sysomos Summit – now the Meltwater Social Summit – is coming back to London on March 13, 2019. Summit brings the best digital marketers together to share strategies for acting on social media insights that drive business opportunities. Guest are inspired by brands and agencies alike and walk away with ideas on how to unlock the power of social and truly transform the way you do business. We hope you can join us!


A must-attend social media event

#meltwatersummit


Be Inspired

Get innovative ideas and hear proven case studies

Network with Peers

Make valuable connections with 250+ of the best digital marketers

Get a Sneak Peek

See what we've been working on to enhance the Sysomos Platform

Space is limited, register today!

Summit is free for all to attend!


Agenda Snapshot

Wednesday | March 13, 2019

8:30-9:30
Breakfast | Registration | Demonstrations
9:30-9:40
Opening Remarks

Claude Springer, Summit Emcee, Meltwater

9:40-10:00
Meltwater Social Product Update

John Box, Global Head of Meltwater Social

10:00-10:30
Keynote: The Secret Brain Science Behind Content Optimisation

Dr Jillian Ney, Founder, Social Intelligence Lab

10:30-11:00
Break | Demonstrations
11:00-11:30
Quantified Engagement: A New Marketing Era

Giles Peddy, SVP EMEA, Corporate Development, LEWIS

11:30-12:00
#BeatHeartbreakForever: Social Media at the BHF

Jo Eden, Social Media Manager, British Heart Foundation

Helen Skipworth, Social Media Executive, British Heart Foundation

12:00-12:30
Bringing the Olympics to a Global Social Media Audience

Alexandre Huot, Head of Social Media, International Olympic Committee

12:30-1:30
Lunch | Demonstrations
1:30-2:00
We Outgrew Our Name – How Mailchimp Used Meltwater to Help Launch a New Brand System

Jason Maldonado, Senior Manager of Social Media, MailChimp 

2:00-2:30
Holy Cow! Herding the Tudder Valentine’s Coverage

Doug Bairner, CEO, Hectare

Jon Lonsdale, CEO, Octopus Group

2:30-3:00
Short Break
3:00-3:30
Fighting Disinformation With Social Analytics

Lukas Andriukaitis, Research Associate, Digital Forensic Research Lab, Atlantic Council

3:30-4:15
 Ask The Experts – Industry Q&A Panel

Dr Jillian Ney, Founder, Social Intelligence Lab
Elisa Soto, Channel & Analytics Director, VMLY&R
Rupert Walker, Content and Social Manager, Yopa
Peter Sigrist, Managing Director, Technology & Innovation, Burson, Cohn & Wolfe
Moderator: Lance Concannon, Meltwater, Social

4:15-4:30
Closing Remarks

Claude Springer, Summit Emcee, Meltwater

4:30-5:30
Networking Reception | Demonstrations
Summit Emcee

Claude Springer, Meltwater

The Secret Brain Science Behind Content Optimization

Dr Jillian Ney, Founder, Social Intelligence Lab

Dr Jillian Ney, founder of Social Intelligence Lab and the UK’s first doctor of social media, will share some exclusive research into brands can make their content more effective by understanding more about digital behavioural psychology.

Quantified Engagement: New Marketing Era

Giles Peddy, SVP EMEA, Corporate Development, LEWIS

In the modern world everyone and everything is connected, so when an end-user wants to engage with a brand, marketers must be ready and flexible. In order to achieve this, more data and insights are needed than ever before. Whilst the use of analytics is quickly growing, the algorithm culture has remained siloed, but not anymore. Welcome to the age of quantified engagement. The presentation will explore how brands need to quantify their engagement across all channels and consider how they interconnect, best practices and frameworks for measuring outcomes, and findings from the LEWIS Global Marketing Engagement Index.

Fighting Disinformation with Social Analytics

Lukas Andriukaitis, Research Associate, Digital Forensic Research Lab, Atlantic Council

In what promises to be a fascinating presentation, Lukas Andriukaitis, from the Atlantic Council’s Digital Forensic Research Lab will explain how the organization uses Meltwater Social to help identify, expose and explain disinformation and malicious narratives online. In an era of online propaganda wars and state-sponsored misinformation campaigns, the Atlantic Council is working to help the world understand how and why these malicious messages are spread on social channels, and what we can do to minimize the damage they cause.

We Outgrew Our Name – How Mailchimp Used Meltwater to Help Launch a New Brand System

Jason Maldonado, Senior Manager of Social Media, MailChimp

Who says B2B social media has to be boring? In this presentation Jay Maldonado will explain how the company used social media to help update its brand as the business evolved beyond its roots as an email marketing tool to become an all-encompassing marketing automation platform.

#BeatHeartbreakForever: Social Media at the BHF

One of the UK’s best known health charities, the British Heart Foundation relies on social media to help raise awareness of its work and to reach those who need its help the most. In this presentation Jo Eden and Helen Skipworth from the BHF social media team will provide an insight into how the organisation uses social to achieve its goals.

Holy Cow! Herding the Tudder Valentine’s Coverage Case Study

How do you get an agri-tech business all over the news and social media on Valentine’s Day? In this presentation speakers from Hectare and its communications agency, Octopus, will talk about the highly successful campaign they concocted and how they used Meltwater to track both news coverage and social media activity.

Meltwater Social Product Update

John Box, Global Head of Social Division, Meltwater

John Box, Global Head of Meltwater Social, will provide an update on Meltwater Social, including news on the latest product developments.

Bringing the Olympics to a Global Social Media Audience

Alexandre Huot, Head of Social Media, International Olympic Committee

More of a phenomenon than a brand, the Olympics reaches a truly global audience. In this presentation, the International Olympic Committee head of social, Alexandre Hout, will talk about how the organization manages social media on such a massive scale to drive conversations around the world about the planet’s biggest sporting event.

Ask the Industry Experts – Social Media Marketing Q&A Panel

In this interactive session a panel of experts from across the industry will take questions from the audience on all aspects of social media marketing and working with social data.

Location


IET London: The Institution of Engineering and Technology
2 Savoy Pl, London WC2R 0BL, UK
Institution Website

The IET: Savory Place, a historic central London venue with spectacular views over the River Thames, is ideal for Meltwater Social Summit!

The Summit Experience

Summit, hosted by Sysomos, a Meltwater Company, is a semi-annual gathering of hundreds of the best and brightest in social. It’s a time for customers to share what they are working on with the Sysomos platform, how they are solving problems and uncovering new insights. For attendees, it’s all about finding inspiration and networking with like-minded marketers. Check out the recap from the last Summit event in San Francisco.


Past Summit Speakers