Undertake Social Listening

Improving Communication

Video: Chloe & Rick, talk using social listening to improve your communications

Social experts from Ogilvy Health will explain how you can undertake social listening to inform the language you use to communicate with your key audiences. In this presentation it will include examples from real campaigns, such as understanding the language mums use on mumsnet when talking about breast feeding, and how the diabetes community talk about their conditions.

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