An eventful day full of discovery on how to
unlock the power of social

Our incredibly popular Sysomos Summit – now the Meltwater Social Summit – is coming back to New York from June 12-13, 2019. Summit brings the best digital marketers together to share strategies for acting on social media insights that drive business opportunities. Guest are inspired by brands and agencies alike and walk away with ideas on how to unlock the power of social and truly transform the way you do business. We hope you can join us!


Save your spot, register today!

Summit is free for all to attend!

A must-attend social media event

#meltwatersummit


Be Inspired

Get innovative ideas and hear proven case studies

Network with Peers

Make valuable connections with 500+ of the best digital marketers

Learn from the Experts

Get access to a full day of free product training - 4 tracks, 12 sessions

Keynote Speaker: Erik Qualman
#1 Best Selling Author & Digital Expert

 

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Agenda Snapshot

8:00 - 9:00
Breakfast | Registration | Demonstrations
9:00 - 9:10
Opening Remarks
Jeannette ArrowoodEmcee, Meltwater Social

Coming Soon!

9:10 - 9:30
Meltwater Social Update
John BoxGlobal Head of Social, Meltwater

John Box, Global Head of Meltwater Social, will provide an update on Meltwater Social, including news on the latest product developments.

9:30 - 10:30
Keynote: Digital Transformation - Designing Your Future
Erik Qualman #1 Best Selling Author & Digital Expert

We don’t have a choice on whether we help to digitally transform our organizations, the choice is how well we do it. Social media is an essential driving force to digital transformation pushing technology to change every second. But we know human nature has not evolved at the same rate. How do we ensure that we stay a year ahead of our competition while keeping pace with our market and staying relevant to our customers? #1 bestselling author and keynote speaker, Erik Qualman, will explore habits that will make our fast-paced jobs and lives easier while ensuring we become the disruptor versus the disrupted.

Actionable Items Explored:

  • Becoming Flawsome
  • The Power of Socialnomics
  • Posting-It-Forward
  • The 5 Habits of Digitally Transformation and Innovation
  • Avoiding thru-put traps to get to output

"Erik Qualman's keynote was the highlight of our Starbucks Conference. His depth of insight and breadth of examples have prompted us to shift our thinking on digital transformation." —Starbucks

10:30 - 11:00
Break
Book Signing with Erik Qualman | Demonstrations
11:00 - 11:30
How Mary Kay Leverages Social Media to Drive Digital Change Across an Organization
Whitney Coble Manager, Global Social Marketing, Mary Kay

Developing and implementing a social media strategy for a major brand that operates across dozens of international markets is a huge challenge. Whitney Coble, Manager of Global Social Strategy and Insights at Mary Kay, explains how the leading beauty brand tackles this challenge to drive digital change throughout the organization over time. She covers everything from streamlining publishing processes, to using social media data to drive strategic decisions globally across Mary Kay.

11:30 - 12:00
Listen & Learn: What Can Social Data Really Tell you About Your Customers and Competitors?
Dave Chamak Senior Manager, Brand & Media Insights, IBM

Coming Soon!

12:00 - 12:20
Go Beyond the Basics: How to Measure Every Element of Your Digital Marketing
Chuck Hemann Managing Director & Head of Digital Analytics, W2O

Coming Soon!

12:20 - 1:30
Lunch | Demonstrations
Book Signing with Chuck Hemann
1:30 - 2:00
How to Align Your Social Media Efforts With Your Content Marketing
Zontee Hou Co-lead of Consulting, Convince & Convert

Coming Soon!

2:00 - 2:30
How Social Media is Shaping Shiseido's Digital Journey
Amit Naik Head of Global Analytics, Shiseido

Brand marketing today is no longer a one-way communication but more a dialogue about curated experiences. Brands have almost ceded power and control to the consumer.

Peers and Influencers have replaced brand advertising as the most trusted source in the Consumer Decision Journey. Nowhere is this more evident than the luxury beauty industry where > 60% of heavy beauty buyers rely on social media before buying a product.

In order to stay relevant, successful beauty brands will need to navigate this complex social landscape and leverage the 3 C's of social media: Content, Care and Commerce, as part of its long term customer acquisition and engagement strategy.

2:30 - 3:00
How the World's Third-Largest Integrated Comms Firm Approaches Digital
Torre Gentile SVP, Senior Director of Digital Strategy, Burson Cohn & Wolfe
Matt Kelly VP, Digital Strategy, Burson Cohn & Wolfe

Coming Soon!

3:00 - 3:15
Short Break
3:15 - 3:45
The Rise of Micro-Influencers
Albert Thompson Managing Director, Digital, Walton Isaacson

Coming Soon!

3:45 - 4:20
CLOSING EXPERT Q&A
Moderator: Yelena Mandenberg Ideas Editor, Grit Daily
Rachel Neff Senior Account Executive, Digital Strategy, LANE, a Finn Partners Company
Dr. Shaibal Roy Management Consultant, PA Consulting

Coming Soon!

4:20 - 4:30
Closing Remarks | Raffle Drawing

Coming Soon!

4:30 - 5:30
Cocktail Reception | Demonstrations
8:00 - 9:00
Breakfast | Registration | Q∓A Product Experts
9:00 - 9:10
Opening Remarks
Joanne KernEmcee, Meltwater Social

Coming Soon!

9:10 - 10:00
Meltwater Social Roadmap & Product Update
Erica JenkinsHead of Product, Meltwater Social

Erica Jenkins, Head of Product, will provide an update on Meltwater Social, including news on the latest product developments.

10:00 - 10:30
Networking Break | Q&A with Product Experts
Track #1
Social 101
Track #2
Advancing Your Strategy
Track #3
Strategic Marketing
Track #4
Reporting & Analytics
10:30 - 12:00
Meltwater Social Solutions Overview
Joanne KernManager of Technical Learning & Enablement, Meltwater Social

Watch how all the Meltwater Products come together to provide a solution for every department. PR & Comms, Marketing, Executives and Enterprise all have tailored solutions built to meet their needs. See what trends are shaping our products and what is coming in the future. Speak with a Meltwater expert during and after this training to answer any questions you might have.

Competitive Intelligence: Comparisons with Context
Margot UnderdownProduct Marketing Manager, Meltwater Social

Compare your brand's share of voice against competitor brands or products to see how your reach and awareness stack up. Segment this share of voice by your relevant filters: geography, audiences, influencers or industry. Identify smart, useful, or high-performing content from the competition, so you can improve your own content marketing efforts.

By the end of this training you will be able to:

  • Set up apples-to-apples comparisons with competitors, across all platforms including Instagram
  • Create real time alerts to keep your team up to date
  • Use dashboards to create a visual story of the landscape
Influencer Identification: Who Moves The Needle?
Josh GrahamHead of Product Specialists, Meltwater Social

Develop strong influencer programs that create authentic brand advocacy from individuals that have a broad reach and can inspire customer action. Find emerging subject matter experts and prolific content creators that may be valuable assets to your marketing efforts. Understand better their expectations and preferences to tailor your approach with a tone and personality that will maximize brand engagement.

By the end of this training you will be able to:

  • Uncover pockets of influencers across different markets
  • Segment these influencers into strategic lists
  • Utilize these lists for outreach, brand research or competitive intelligence
Dashboards: Tips, Tricks & Best Practices
Luca BattistonClient Success Manager, Meltwater Social

Start with the basics (templates, pinning widgets, creating own dashboards, etc.) but ultimately show how users can create dashboards that tell a story, think outside the box and really show the value of Media Intelligence.

12:00 - 1:00
Lunch / Networking
1:00 - 2:30
Brand Research: The One Class Everyone Should Take
Margot UnderdownProduct Marketing Manager, Meltwater Social

Understand the sentiment around your brand, including positive drivers of conversations and sensitive topics to monitor. Identify who is driving the conversation. Discover advocates and influencers and identify opportunities. Be prepared to create a quantitative and qualitative overview of the brand, its customers, and what they talk about. Deep dive by subtopics, pillars of visibility and analyze the conversations across social channels.

By the end of this training you will be able to:

  • Create a thorough and strategic master brand search term
  • Use tags to segment the brand conversations into key drivers
  • Distribute a brand report, highlighting your key learnings
The Boolean MasterClass: Moving Beyond Keywords into Metadata
Josh GrahamHead of Product Specialists, Meltwater Social

Learn the tips of tricks of advanced boolean, including the secret menu. Taken from our immensely popular "Boolean Bootcamp" these 90 minutes will show you how to use boolean to create targeted search terms, moving beyond keywords into metadata and emoticons. Create tags which allow you to pivot on your brand search and encourage time saving workflows. Isolate specific verticals and pillars, using our new theme and entity extraction. Learn how to use emojis to dig into the next level of consumer emotion. Become a Master!

Engage Your Audience with Killer Content Marketing
Joanne KernManager of Technical Learning & Enablement, Meltwater Social

How social data can help you build a winning content marketing strategy

  • Monitor social conversation across channels on an ongoing basis
  • Surface opportunities, content, images, and influencers in real time through ad-hoc searches
  • Quickly extract insights that give you context on any conversation
  • Manage content and relationships across channels at scale and in a single view
  • Gain visibility into the performance of your real-time marketing efforts across brands, channels, and market
Using Social Data to Tell Your Story
Luca BattistonClient Success Manager, Meltwater Social

Dashboards tell the visual story. In this session learn how to create, save and share dashboards that highlight your brand, event or crisis. This session will move beyond common metrics and help you to tell the emotional story behind your information.

By the end of this training you will be able to:

  • Save time by creating and reusing compelling templates
  • Translate the human side of the story into analytics
  • Automate and share the data
2:30 - 2:45
Short Break
2:45 - 4:15
Unlocking Boolean: Learn the Basics
Luca BattistonClient Success Manager, Meltwater Social

New to boolean? This class is for you. We will start at the beginning and work slowly up to a complex understanding of boolean logic. Empower yourself to create complex search strings and monitors. Save and share them with your team. Join us!

By the end of this training, you will be able to:

  • Use the advanced query builder to create brand queries
  • Qualify your new queries and optionally reduce noise such as press releases or affiliate links
  • Save and distribute your new search terms throughout your team
Everything You Need to Know About Reddit for PR and Marketing
Joanne KernManager of Technical Learning & Enablement, Meltwater Social

We all know Reddit is blowing up and one of the hottest social platforms - but do you know how to use it? This session will explain what makes Reddit so compelling for users, why it’s a valuable source of insight for marketing professionals, and also explore some of the different communities on the site to dispel the myth that it’s only used by techies. Learn how to find subreddits of interest, how reddiquette is an important part of participation and how to engage in conversation.

Event Analysis: Past, Present and Future
Margot UnderdownProduct Marketing Manager, Meltwater Social

Set up a monitoring system that ensures everything is on track. Monitor key topics, speakers, or competitors in real-time. Subscribe to automated reports and/or alerts. Analyse reception in real-time (top themes, tone of voice, performing content etc.) and provide actionable insights to adapt your content. Assess the success of your campaign aligned to your goals and impact of reaching out to influencers. Benchmark results with previous events/campaigns or competitor's campaigns.

By the end of this training you will be able to:

  • Prepare for your event in advance
  • Select and create meaningful benchmarks with competitors or past events
  • Create a meaningful post wrap up report
Measuring Consistently Across Earned and Owned
Josh Graham Head of Product Specialists, Meltwater Social

A great strategy will use paid, owned and earned media across all media channels to grow your audience and foster engagement.

As marketing evolves, brands have to adopt a more customer-centric, integrated approach that increases visibility. But the water is murky when it comes to delineation of responsibility, attribution, and even the channels each media sphere uses. During this workshop, we will discuss the power and strategy of integrated Paid, Earned and Owned reporting as well as best practices to maximize your efficacy.

4:15 - 5:00
Closing Reception

Location & Accomodations

Crowne Plaza Times Square | 1605 Broadway, New York, NY 10019 | Hotel website

Crowne Plaza is located in the heart of it all, offering easy access to New York City’s bright lights, 24-7 entertainment, and world-renowned dining making the hotel ideal for Social Summit!


Rooms are available to Social Summit attendees hoping to stay at the Crowne Plaza Times Square, with traditional queen or king rooms starting at $379/night + tax. Supplies are limited so please try to book asap. Complimentary in room WiFi and Health Club access is included.

The Summit Experience

Summit, hosted by Sysomos, a Meltwater Company, is a semi-annual gathering of hundreds of the best and brightest in social. It’s a time for customers to share what they are working on with the Sysomos platform, how they are solving problems and uncovering new insights. For attendees, it’s all about finding inspiration and networking with like-minded marketers. Check out the recap from the last Summit event in London.