An eventful day full of discovery on how to unlock the power of social

Our incredibly popular Sysomos Summit - now the Meltwater Social Summit - was another hit in New York on June 12-13, 2019. Summit brought the best digital marketers together to share strategies for acting on social media insights that drive business opportunities. Guests were inspired by brands and agencies alike and walked away with ideas on how to unlock the power of social and truly transform the way you do business. Thanks for join us!

Check out the Summit NYC event:   Summit PresentationsEvent Recap | View Pictures

A must-attend social media event

#meltwatersummit


Be Inspired

Get innovative ideas and hear proven case studies

Network with Peers

Make valuable connections with 500+ of the best digital marketers

Learn from the Experts

Grow your social media marketing skills with hands-on workshops

Keynote Speaker: Erik Qualman #1 Best Selling Author & Digital Expert

 

Agenda

Download Agenda
8:00 - 9:00
Breakfast | Registration | Demonstrations
9:00 - 9:10
Opening Remarks
Jeannette ArrowoodEmcee, Meltwater Social

Coming Soon!

9:10 - 9:30
Meltwater Social Update
John BoxGlobal Head of Social, Meltwater

John Box, Global Head of Meltwater Social, will provide an update on Meltwater Social, including news on the latest product developments.

9:30 - 10:30
Keynote: Digital Transformation - Designing Your Future
Erik Qualman #1 Best Selling Author & Digital Expert

We don’t have a choice on whether we help to digitally transform our organizations, the choice is how well we do it. Social media is an essential driving force to digital transformation pushing technology to change every second. But we know human nature has not evolved at the same rate. How do we ensure that we stay a year ahead of our competition while keeping pace with our market and staying relevant to our customers? #1 bestselling author and keynote speaker, Erik Qualman, will explore habits that will make our fast-paced jobs and lives easier while ensuring we become the disruptor versus the disrupted.

Actionable Items Explored:

  • Becoming Flawsome
  • The Power of Socialnomics
  • Posting-It-Forward
  • The 5 Habits of Digitally Transformation and Innovation
  • Avoiding thru-put traps to get to output

"Erik Qualman's keynote was the highlight of our Starbucks Conference. His depth of insight and breadth of examples have prompted us to shift our thinking on digital transformation." —Starbucks

10:30 - 11:00
Break
Book Signing with Erik Qualman | Demonstrations
11:00 - 11:30
How Mary Kay Leverages Social Media to Drive Digital Change Across an Organization
Whitney Coble Manager, Global Social Marketing, Mary Kay

Developing and implementing a social media strategy for a major brand that operates across dozens of international markets is a huge challenge. Whitney Coble, Manager of Global Social Strategy and Insights at Mary Kay, explains how the leading beauty brand tackles this challenge to drive digital change throughout the organization over time. She covers everything from streamlining publishing processes, to using social media data to drive strategic decisions globally across Mary Kay.

11:30 - 12:00
Social Insights from IBM Blockchain
Kyle Schlapkohl Social Media Lead, IBM Blockchain
Paul Turnbull Social Insights Principal Consultant, IBM Market Development & Insights

In this interactive session, Paul Turnbull, Team Lead, IBM Market Insights, and Kyle Schlapkohl, Social Lead, IBM Blockchain, will provide an overview of the ever-evolving blockchain marketplace, and then show how IBM used social marketing to launch its IBM Blockchain World Wire offering. This session’s goal is to provide B2B learnings you can apply after you return to your office.

12:00 - 12:30
Iffy Influencers: Vetting Influencers For Your Brand
Torre Gentile SVP, Senior Director of Digital Strategy, Burson Cohn & Wolfe
Rosa J. Nunez SVP, Senior Director, Diversity & Inclusion, Burson Cohn & Wolfe
Matt Kelly SVP, Senior Director of Digital Strategy, Burson Cohn & Wolfe

In the cluttered world of influencer marketing burnout, how do you ensure your clients stand out in the right way? Should you work with someone who speaks about hot-button issues like politics? Or has used culturally insensitive words in the past? Learn the ins and outs of vetting influencers by having tough conversations, using unique queries and mining for context. Join BCW (Burson Cohn & Wolfe) digital experts as they share learnings and perspective from BCW’s global network.

12:30 - 1:30
Lunch | Demonstrations
1:30 - 2:00
Align, Amplify, Analyze: Magnify Your Content Marketing’s Impact Through Social Media
Zontee Hou Co-lead of Consulting, Convince & Convert

How can you get the most out of your content marketing? A strong social media strategy that allows you to distribute your content, expand its reach, and learn from its results is key. In this session, learn how to build a symbiotic relationship between your content marketing and social media programs. Plus learn the best practices for optimizing your content for different channels, building your audience, and analyzing your results.

Key takeaways:

  • How to atomize content marketing content through social media channels
  • How to target/personalize content for key audiences on social media
  • Key ways to analyze social media results to iterate and improve content marketing practices

2:00 - 2:20
Social Content, Mastered: Where Data + Intuition Meet
Dina Fierro VP, Digital Strategy & Social Engagement, NARS Cosmetics

Marketing is an industry addicted to data, making it easy to forget the importance of intuition and taste. How should you leverage social data and listening to drive your brand’s content strategy and when should you ignore data, and trust instinct above all? Join Dina Fierro, Vice President of Global Digital Strategy and Social Engagement at NARS for a master class in Instagram content marketing.

2:20 - 2:40
State of Social: Top trends to help hone your brand’s focus and tricks to staying on top of the ball
Davitha Ghiassi Executive Vice President, Social & Integration, Red Havas

As professionals in today’s ever evolving social media landscape, one of the biggest challenges is simply keeping up with its pace. During this session, we will take a nose dive into the top trends shaping the world of social in the months ahead. Learn the most efficient and effective ways for you and your teams to find your brand’s focus and stay ahead of the curve

2:40 - 3:00
The Rise of Micro-Influencers
Albert Thompson Managing Director, Digital, Walton Isaacson

The session presentation will focus on illustrating how brands are making a stronger pivot towards the Micro-Influencer to drive business impact. This influencer segment (with follower counts typically from 1,000 to 5,000) offers greater customer intimacy to make up for what they lack in reach. And it is their proximity and intimacy with their peer group around shared experiences that truly defines their place in the spectrum of influence. The session will also spotlight how to “operationalize” them to support of product launches, cultivate product reviews, and establish brand affinity.

3:00 - 3:15
Short Break
3:15 - 3:45
Can Data Privacy Be Good for Brands?
Dan Linton Managing Director, Analytics, W2O

Data breaches and privacy scandals are bringing data protection into the awareness of consumers, and their anxiety is on the rise. Yet at the same time, surveys indicate that transparent and responsible use of data – use that actually benefits the customer - can and does build consumer loyalty. How can brands take advantage of data privacy and protection to help drive their business, rather than having their ability to innovate restricted?

3:45 - 4:15
Fighting Disinformation with Social Analytics
Nicholas Yap Assistant Director, Digital Forensic Research Lab, Atlantic Council

In what promises to be a fascinating presentation, Nicholas Yap, from the Atlantic Council’s Digital Forensic Research Lab, will explain how the organization uses Meltwater Social to help identify, expose and explain disinformation and malicious narratives online. In an era of online propaganda wars and state-sponsored misinformation campaigns, the Atlantic Council is working to help the world understand how and why these malicious messages are spread on social channels, and what we can do to minimize the damage they cause.

4:15 - 4:50
Ask the Experts – Social Marketing Q&A Panel
Moderator: Yelena Mandenberg Ideas Editor, Grit Daily
Rowena Kam Head of Digital and Social Analytics, Syneos Health
Rachel Neff Senior Account Executive, Digital Strategy, LANE, a Finn Partners Company
Lucia Jimenez Communications Assistant, Center for International Private Enterprise
Robert Belcher Management Consultant, PA Consulting

This is a panel discussion with a difference – instead of sticking to a pre-prepared theme, our panel of social media industry experts will take questions from the audience on absolutely anything to do with social marketing.

We’ve assembled a diverse panel of social specialists each with unique experience and expertise, to provide their own perspectives on the big questions of the day. So, whatever burning questions you have, whether it’s a problem you’re currently grappling with, or a you want some insight into the future of social media, you’ll be able to get it answered by some of the industry’s brightest thinkers.

We’ll be collecting questions from attendees throughout the day, so we’ll have some pre-prepared to get the panel warmed up, and we’ll also be taking live questions from the floor during the discussion.

4:50 - 5:00
Closing Remarks | Raffle Drawing
Jeannette ArrowoodEmcee, Meltwater Social

We'll wrap the day with a review of the day's sessions and learnings. Also, we'll draw the Raffle winner. Must be present to win!

5:00 - 6:00
Cocktail Reception | Demonstrations
8:00 - 9:00
Breakfast | Registration | Product Q&A
9:00 - 9:10
Opening Remarks: Workshop Day
Joanne WoodSummit Emcee, Meltwater Social

Coming Soon!

9:10 - 10:10
Keynote: Future-Proof Your Social Media Strategy Through Smart Measurement
Zontee HouCo-Lead of Consulting, Convince & Convert

Whether B2B or B2C, today’s customers have constant access to thousands upon thousands of websites, reviews, and resources about your product and your company. How do you balance their access with your brand narrative and the impact on your bottom-line results? While today’s digital marketer has moved past vanity metrics—they know that social media tactics must be connected with business objectives—most aren’t using their metrics to future-proof their social media strategies. In this session, we take a deep-dive into the metrics that should shape your social media strategy and explore the best practices of your peers in the session with you.

Key Takeaways:

  • How to develop social media tactics with measurement in mind
  • Best practices for analyzing social media success
  • A framework for determining and measuring your true key performance indicators (KPIs)
10:10 - 10:30
Short Break
Track #1
Track #2
Track #3
Track #4
10:30 - 11:15
Taking an Audience-Centric Approach to Social Listening
Josh Leask
Product Marketing Manager, Meltwater Social

You can’t be a good marketer if you don’t fully know your audience. Understanding a community and what they’re looking for gives you the tools to speak to them authentically. In this session you’ll learn:

  • The importance of community research
  • Identifying market opportunities
  • How to find what’s important to a specific audience
  • How people want to consume content
  • Who influences your target demographic

Unlocking Boolean: Learn the Basics [Beginners]
Luca Battiston
Client Success Manager, Meltwater Social

New to boolean? This class is for you. We will start at the beginning and work slowly up to a complex understanding of boolean logic. Empower yourself to create complex search strings and monitors. Save and share them with your team. Join us!

By the end of this workshop, you will be able to:

  • Use the advanced query builder to create brand queries
  • Qualify your new queries and optionally reduce noise such as press releases or affiliate links
  • Save and distribute your new search terms throughout your team
Expanding a Brand’s Social Media Marketing into Asia Pacific: Considering the Risks and the Upside
Jeannette Arrowood
Global Growth Director, Meltwater Social

Brands and companies that are headquartered in the West frequently expand their business into the Asia Pacific market, and for good reason. Asia Pacific is home to more than 4.5 billion people, which is more than 60% of the world’s population. And the region has continued to dominate the high net worth individual population and wealth category over the last few years, but wealth inequality threatens its burgeoning economic success.

If you work for a brand or a company that is considering expanding its presence into this region or you’re already in APAC, it’s important to weigh the ongoing risks and think deeply about the nuances of marketing to this extraordinarily diverse part of the world. In this talk, Jeannette, who spent 4 years working in Singapore, will delve into some of the pros and cons of expanding a brand’s presence to the APAC region and talk about how to best plan and execute for success.

Attend this session and learn:

  • Which markets in APAC might be right for your brand and what factors should one consider in these kinds of decisions
  • Surface opportunities, content, images, and influencers in real time through ad-hoc searches
  • What you should think about when creating content for such a diverse region and is a “just Facebook” approach good enough
  • How social media and marketing managers can measure the effectiveness of their content and what types of KPI’s do they measure against
Managing a Crisis
Joanne Wood
Manager of Technical Learning & Enablement, Meltwater Social

In this workshop we will take a look at the definition of a what a social media crisis is and what effect it has on your online reputation management. We’ll look at ways we can prevent crises by researching, tracking and understanding conversations in simple ways. We’ll move into crisis management, identifying a problem, review the context of this and consulting the issue and personnel to develop a response.

11:15 - 12:00
Engage Your Audience with Killer Content Marketing
Luca Battiston
Client Success Manager, Meltwater Social

Whatever kind of business you work in, great content is at the core of your marketing strategy. It’s hard to know which topics and themes to focus on and how to be sure the content you invest in is reaching the right audiences. This workshop will show you how you can use social data to solve those problems.

Attend this workshop to learn:

  • Monitor social conversation across channels on an ongoing basis
  • Surface opportunities, content, images, and influencers in real time through ad hoc searches
  • Quickly extract insights that give you context on any conversation
  • Manage content and relationships across channels at scale and in a single view
  • Gain visibility into the performance of your real-time marketing efforts across brands, channels, and market
The Boolean MasterClass: Moving Beyond Keywords into Metadata [Advanced Users]
Joanne Wood
Manager of Technical Learning and Enablement, Meltwater Social

Learn the tips of tricks of advanced boolean, including the secret menu. Taken from our immensely popular "Boolean Bootcamp" these 90 minutes will show you how to use boolean to create targeted search terms, moving beyond keywords into metadata and emoticons. Create tags which allow you to pivot on your brand search and encourage time saving workflows. Isolate specific verticals and pillars, using our new theme and entity extraction. Learn how to use emojis to dig into the next level of consumer emotion. Become a Master!

Brand Research: The One Class Everyone Should Take
Margot Underdown
Product Marketing Manager, Meltwater Social

Understand the sentiment around your brand, including positive drivers of conversations and sensitive topics to monitor. Identify who is driving the conversation. Discover advocates and influencers and identify opportunities. Be prepared to create a quantitative and qualitative overview of the brand, its customers, and what they talk about. Deep dive by subtopics, pillars of visibility and analyze the conversations across social channels.

By the end of this workshop you will be able to:

  • Create a thorough and strategic master brand search term
  • Use tags to segment the brand conversations into key drivers
  • Distribute a brand report, highlighting your key learnings
Using Social Data to Tell Your Story
Josh Graham
Head of Product Specialists, Meltwater Social

Data tells a visual story. In this session learn how to create, save and share reports that highlight your brand, event or crisis. This session will move beyond common metrics and help you to tell the emotional story behind your information.

By the end of this training, you will be able to:

  • Save time by creating and reusing compelling templates
  • Translate the human side of the story into analytics
  • Automate and share the data
12:00 - 1:00
Networking Lunch | Product Q&A with Experts
1:00 - 2:00
Emerging Trends in Social
Cassandra Woloschuk
Social Director, Mindshare

Social media never stands still, and it can be tough for marketers to keep up with the constantly changing platforms and trends. In this session, we’ll discuss the trends you can expect during 2019 and beyond, along with practical advice on what these developments could mean for your social strategy.

Competitive Intelligence: Comparisons with Context
Joanne Wood
Technical Learning & Enablement, Meltwater Social

Compare your brand's share of voice against competitor brands or products to see how your reach and awareness stack up. Segment this share of voice by your relevant filters: geography, audiences, influencers or industry. Identify smart, useful, or high-performing content from the competition, so you can improve your own content marketing efforts.

By the end of this workshop, you will be able to:

  • Set up apples-to-apples comparisons with competitors, across all platforms including Instagram
  • Create real time alerts to keep your team up to date
  • Use dashboards to create a visual story of the landscape
Influencer Identification: Who Moves The Needle?
Ryan Walker
Account Executive, Meltwater Social

Develop strong influencer programs that create authentic brand advocacy from individuals that have a broad reach and can inspire customer action. Find emerging subject matter experts and prolific content creators that may be valuable assets to your marketing efforts. Understand better their expectations and preferences to tailor your approach with a tone and personality that will maximize brand engagement

By the end of this workshop, you will be able to:

  • Uncover pockets of influencers across different markets
  • Segment these influencers into strategic lists
  • Utilize these lists for outreach, brand research or competitive intelligence
Everything You Need to Know About Reddit for PR and Marketing
Lance Concannon
Marketing Director, Meltwater Social

We all know Reddit is blowing up and one of the hottest social platforms - but do you know how to use it? This session will explain what makes Reddit so compelling for users, why it’s a valuable source of insight for marketing professionals, and also explore some of the different communities on the site to dispel the myth that it’s only used by techies. Learn how to find subreddits of interest, how reddiquette is an important part of participation and how to engage in conversation.

2:00 - 2:30
Networking | Product Q&A with Experts

Location & Accommodations


Crowne Plaza Times Square
1605 Broadway, New York, NY 10019
Hotel Website

Due to hotel construction access the main entrance of the Crowne Plaza, located via the Porte-cochere / Driveway, from 48th Street or 49th Street between Broadway and 8th Avenue.

The Summit Experience

Summit, hosted by Sysomos, a Meltwater Company, is a semi-annual gathering of hundreds of the best and brightest in social. It’s a time for customers to share what they are working on with the Sysomos platform, how they are solving problems and uncovering new insights. For attendees, it’s all about finding inspiration and networking with like-minded marketers. Check out the recap from the last Summit event in London.