Sysomos Summit New York

Matt Britton, Crowdtap

Matt Britton is America’s leading expert on the millennial generation having consulted for over half of the Fortune 500 over the past two decades. Matt’s unique ability to connect the dots between the new consumer culture of today and the business trends of tomorrow is what separates him and offers unique value for his clients.

Matt’s best-selling book titled YouthNation, which debuted at #1 on Amazon’s business book list has created the modern day roadmap for corporations large and small alike to approach a generation with power and influence unlike any other emerging demographic in history.

In 2002 Matt founded MRY, a digital and social media marketing services agency, which he would grow from a one-person startup to a global powerhouse with over 500 employees which was acquired by the Publicis Groupe in 2011.

In 2016, Matt joined CrowdTap as CEO. a company he incubated and spun-off from MRY in 2011. CrowdTap creates technology which allow for deeper engagement between brands and consumers for over 100 of the most prominent marketers in the world.

Erica Jenkins, Sysomos
Chief Product officer

Erica leads product management and data partnerships to drive clear roadmap for an integrated unified platform that generates high customer adoption and accelerates revenue growth. With over 17 years of sales and marketing experience, her understanding of customer requests, changes in the social and digital data landscape will continue to be integral to positioning Sysomos as a market leader. Linking paid, earned and owned data for reporting and customer service opportunities drives deep value for customers has continued to be her focus as one of the founders of Expion, which was acquired by Sysomos in July 2015. Erica’s hobbies include travel, trying new recipes, and motorcycle road trips.

Noam Cadouri, Reddit
Business Development, Data & Revenue

Noam believes that there’s a transformation in how business are using social data – that its use and dissemination is affecting more and more industries (music, finance, etc.), and more business processes (product development, marketing, production, audience development, etc). He’s excited to share his views on pseudonymity in the social data space and the new applications it can enable.

Noam manages Reddit’s partnerships in Revenue, Data, and other areas. If you want to sync up with him before, during, or after the event, feel free to reach out to him directly at noam.cadouri@reddit.com.

Elizabeth Motta, WWE
Director, Social Data Analytics

With a data analytics career spanning advertising and entertainment, Elizabeth joined WWE in 2013 to oversee the buildout of a social media analytics practice that has since expanded in scope to cover brand and talent analytics.

Elizabeth joined WWE from Horizon Media, where she built the social intelligence practice that provided tech, CPG, retail, film/television and beverage clients with actionable, direct-from-consumer insights that went far beyond impacting media plans.

Dave Chamak, IBM
Global Leader Social Insights

Dave has been with IBM for 19 years and is currently a manager in IBM’s Market Development & Insights organization responsible for global market research and social media analytics. Dave manages the team responsible for generating insight from social media including analyses used to shape IBM’s positioning, build positive brand perception, identify new opportunities from shifting market trends, and regularly monitor social conversation in support of IBM’s brand health and reputation. Dave has also held roles applying new approaches to market insight in shaping IBM’s services business. Prior to joining IBM, Dave managed market research and market intelligence functions for Con Edison, Empire Blue Cross & Blue Shield, the Daniel Yankelovich Group, and FIND/SVP.

Allyson Hugley, Weber Shandwick
President, Measurement and Analytics

Allyson Hugley is the President of Weber Shandwick’s Measurement and Analytics Practice. Her responsibilities include leading measurement and analytics work across the global network, spearheading agency thought-leadership in this area and providing analytics and insights counsel to the agency’s top global accounts. Allyson is a frequent speaker at PR industry conferences, as well as being a guest lecturer at New York area universities on the topic of PR measurement and analytics.

Since joining Weber Shandwick in 2011, she has led analytics and program evaluation projects for clients across a variety of sectors including financial services, healthcare, manufacturing and materials, government, telecommunications, and consumer packaged goods. She has also developed award-winning communications research and evaluation programs.

Allyson is a member of the Market Research Council (MRC) and the former co-Chair for the North American chapter of the International Association for the Measurement and Evaluation of Communications (AMEC). She has also served on AMEC’s board of directors. The Network Journal recognized Allyson among the 25 most influential black women in business for 2015. In 2015, she was also recognized by PR News as one of the Top Women in PR and inducted into their PR Measurement Hall of Fame. In 2017, she was honored by Black Enterprise for outstanding business achievement.

Prior to joining Weber Shandwick, Allyson was the Senior Vice President of Insight Creation at MSLGROUP and before that a research manager at Scholastic. She started her career at RoperASW (now GfK), where she was a senior research director responsible for consumer intelligence, corporate communications, message effectiveness and audience measurement research.

Allyson received her undergraduate degree in Psychology and Hispanic Studies from Connecticut College. She has an MBA from CUNY Zicklin School of Business and an M.S. in Analytics from Texas A&M University.

Julio Silva, Google
Social Media & Digital Analytics

Bio coming soon!

Sandra Webb, Barnes & Noble College
Project Manager, Social Media Marketing

Sandra Webb is the Project Manager of Social Media and Editorial Content at Barnes & Noble College, having grown into her current role since joining the company in 2011. She oversees both content and growth strategies for more than 800 national and local social media accounts, as well as the student-focused blog, The College Juice. She leverages a combination of student-based research and social analytics in order to develop relevant and engaging content for the ever-evolving college audience. 

Josh Graham, Sysomos
Director of Client Strategy

Josh Graham is the Director of Client Strategy at Sysomos. Prior to Sysomos, he joined the social media industry with Radian6 and later Salesforce.com. Through his time at Sysomos, he has been a product specialist and strategist instrumental in the sales, retention and growth of brands such as Apple, Coca-Cola, Disney and Viacom. Outside of work, you can find Josh on a basketball court and attending live concerts.

Cynthia Evans, GroupM Latin America
Director of Insights

Cynthia Evans, is the Latin America Director of Insights for GroupM. She has experience in quantitative business analytics, communication strategy, and research in the offline and online space, and has global experience in FMCG, food and beverage, automotive and entertainment categories.

In her current position, Cynthia brings insight and strategic planning to the communication investment function for the Latin Americas. She has previously held sales and marcom research positions in the US general market across agencies, advertisers, and research suppliers.

Cynthia holds an MBA from Northwestern University Kellogg School with a concentration in quantitative business analysis and marketing science.

Jay Maldonado, MailChimp
Senior Manager of Social Media

Jay Maldonado is a Senior Manager of Social Media at MailChimp. Before his time at MailChimp, Jay worked for American Cancer Society, The Home Depot, and Edelman Digital – where he worked on Disney Parks, Nike Women, and ConAgra Foods. A true social nerd, Jay met his now husband 9 years ago on Tumblr.

Kevan Gammage, MailChimp
Senior Manager of VIP Services

Kevan Gammage is Senior Manager of VIP Services at MailChimp. He leads multiple Customer Support teams including Pro Support, Social Media Support, and Business Development. His teams are responsible for connecting with some of MailChimp’s most savvy and high-touch customers, and prospective customers, in thoughtful and empowering ways. Kevan joined MailChimp in 2013 as a Customer Support Technician and has grown into his current role. He holds a degree in Management and Marketing from Georgia Tech and lives in Clarkston, Georgia, with his wife and two children.

Federico Isuani, Beker/Socialand
Co-Founder & Chief Digital Officer

Federico co-founded beker/socialand in 2011, an International “All Line” Agency based in Mexico city. He is currently the IAB Mexico secretary and held the presidency of the IAB Social Media Committee until 2016. In this capacity, Federico is responsible for the development of mayor brand’s digital and intelligence strategy in Mexico and Latam clients such as Microsoft, Santander Bank, Mercedes Benz, Honda, KLM, Air France, Boston Scientifics, Lala, Philips & Hotels.com. Prior to founding Socialand, Federico spent 2 years in Amadeus as Marketing Director for Mexico, Caribbean and Central America, and 5 years with Starwood Hotels & Resorts Worldwide as Area Marketing Director for Mexico and Central America based in Mexico City, in charge of implementing these companies online and offline marketing strategy; prior to that he spent 4 years with Zurich Financial services as e-business project leader where he developed and started the online department. Federico is also a College Professor at CESSA and UIA, based in Mexico City.

Ernesto Gutierrez, Beker/Socialand
Strategy and Digital Intelligence Director

Responsible for innovating in digital intelligence methodologies for 7 years, he has created success stories in different fields for both local and regional clients. Their methodologies have changed the way they work and carry out their business strategies in major brands such as Nestle, Kimberly Clark, American Express, BBVA, among others at the LATAM level.

He currently works at Beker / Socialand where he performs functions of Strategy and Digital Intelligence, implementing the use of IBM Watson (Artificial Intelligence) for major brands such as Santander, Microsoft, Hoteles.com, Lala, Honda, Jose Cuervo, among others.

Previously, he was responsible for opening the Insight & Analytics area in Mindshare (Group M) Mexico and LATAM to implement integrated processes of digital and offline data analysis, winning OTF and FOMLA awards for the best use of data in real time through The Loop (Command Center), same that he along with the global board developed and optimized the processes for predictive, projective and real-time analysis.

Lindsay Stone, Sysomos
Client Strategist

Lindsay Stone is a Client Strategist at Sysomos, advising brands, agencies, and executive stakeholders on global best practices in social listening, analytics, software adoption & training. She currently works with a portfolio of brands including Mary Kay, Coca-Cola, Georgia-Pacific, Porsche, and Marriott International, and estimates that she has touched over 6,000 social accounts in her time at Sysomos.

She has over 10 years of software, marketing, and operations experience, 5 of them with Expion, acquired by Sysomos in 2015. Prior to Expion, Lindsay worked in account management for Dude Solutions, the nation’s leading provider of operations management SaaS solutions for facilities, asset management, and workflow.

When not geeking out on social data with clients and partners, you can find Lindsay checking out the live music scene in Nashville or playing super heroes with her 2 young sons.

Larry Cohen, Interpublic Group/IPG
Executive Director, Analytics

Larry Cohen has over 15 years’ experience in analytics in the retail, hospitality and media industries. Throughout his career at Toysrus, Starwood Hotels, Getty Images, Fab.com and IPG, he has led data-driven teams that business outcomes generated from bespoke analysis. He has been quoted by the American Marketing Association and Direct Marketing Association as an expert in social and promotional ROI measurement. Larry has a Bachelors of Science in Finance from Carnegie Mellon University, and an MBA from Baruch College, Zicklin School of Business.

Azher Ahmed, DDB U.S.
EVP, Director of Digital

For over 20 years, Azher has spearheaded digital and technology efforts revolving around marketing, community build, branding and promotion across dozens of large brands including Walmart, OfficeMax, CVS, USPS, State Farm, McDonald’s, GEICO, Dell, Comcast, Tyson, Abbott Labs and Mars, Inc. Azher started his career as a designer and brings a good mix of creative thinking and usability to traditionally cut-and-dry technical approaches. Prior to joining DDB Chicago in 2011, Azher worked at the Martin Agency following time spent at Arnold Worldwide, Draftfcb and Townsend. He has led development of award-winning mobile, web, gaming experiential and social platforms for numerous top-tier clients.

Eric Haftel, Avaya
Global Social Media Marketing Manager

Eric Haftel is the Global Social Media Marketing Manager at Avaya. Since joining nearly 2 years ago, Eric has helped Avaya’s social media presence grow. His focus has been on increasing engagement through numerous initiatives- most recently introducing live segments to their social coverage. Prior to joining Avaya, he spent time managing social media for Lincoln Technical Institute, Jackson Hewitt Tax Service and was the founder of his own interview show on YouTube ‘Eric Live On The Air’. He holds a degree in Communications with a focus in Journalism from Kean University and lives in New Jersey with his wife and two cats.