Join us for a day of discovery on how to turn
social media data into actionable insights

Our incredibly popular Sysomos summit is back again with a stop in New York City on February 27. Sysomos Summit brings the best digital marketers together to share strategies for acting on social media insights that drive business opportunities. Be inspired by brands and agencies alike and walk away with ideas on how to transform the way you do business. We hope you can join us!

Be Inspired

Get innovative ideas and hear proven case studies

Network with Peers

Make valuable connections with the best digital marketers

Get a Sneak Peek

See what we’ve been working on to enhance the Sysomos Platform

What attendees say about Sysomos Summit

I was so impressed with the Summit. It was way better than half of the industry conferences I’ve been to. The caliber of speakers and attendees was very high.

Kate Bockup, UPS

Sysomos Summit was fantastic! The energy was wonderful and the speakers were phenomenal. I had an absolutely fabulous and enriching day.

Michael Tanenbaum, WellSocial

Inspiring, informative time at the #SysomosSummit. Honored to have been a speaker and attendee. Thank you!

Katherine Miller, Google

Space is limited, register today!

Summit is free for all to attend!

Agenda Snapshot

Tuesday | February 27, 2018

Breakfast | Registration | Demonstrations
Opening Remarks
What’s New with Sysomos

Erica Jenkins, Chief Product Officer, Sysomos

8 Lasting Legacies Of The Millennial Generation

Matt Britton, CEO, CrowdTap

Break | Demonstrations
From Gut-Decision to Data Driven: The Evolution of Social Insights at WWE

Elizabeth Motta, Director, Talent & Brand Data Analytics, World Wrestling Entertainment

Got Social Data? Now Make It Actionable.

David Chamak, Global Leader Social Insights, IBM

Julio Silva, Social Media & Digital Analytics, Google

Federico Isuani, Co-Founder and Chief Digital Officer, Beker/Socialand

Ernesto Gutierrez, Strategy and Digital Intelligence Director, Beker/Socialand

Moderator: Josh Graham, Sysomos

Lunch | Demonstrations
Evolving Value of Social Data: From Conversation Mining to Audience Analytics

Allyson Hugley, President, Measurement and Analytics, Weber Shandwick

Building Brand Love: Social CX Strategies

Sandra Webb, Project Manager, Social Media Marketing, Barnes & Noble College

Larry Cohen, Executive Director, Analytics, Interpublic Group/IPG

Azher Ahmed, EVP, Director of Digital, DDB U.S.

Eric Haftel, Global Social Media Marketing Manager, Avaya

Moderator: Lindsay Stone, Sysomos


Jay Maldonado, Senior Manager of Social Media, MailChimp

Kevan Gammage, Senior Manager of VIP Services, MailChimp

Marketers Guide to Reddit for Consumer Insights

Noam Cadouri, Business Development, Reddit

Digital and Social Media Monitoring: 3 of the Most Fun Research Things to Do [With Your Clothes On]

Cynthia Evans, Director of Insights, GroupM Latin America

Networking and Drinks Reception
From Gut-Decision to Data Driven: The Evolution of Social Insights at WWE

Elizabeth Motta, Director, Talent & Brand Data Analytics, World Wrestling Entertainment

With 850 million social media followers around the world, billions of video views annually, live television shows trending on Twitter 52 weeks a year and thousands of posts on social media monthly, it’s easy to forget that “followers” was often the most valuable social metric only five years ago. In this session, Elizabeth will detail how WWE has embraced the power of social insights to become the social, digital and data powerhouse it is today.

Marketers Guide to Reddit for Consumer Insights

Noam Cadouri, Business Development, Reddit

Reddit, the home for conversation online, is known as the source of breaking news and trending topics with billions of monthly page views, hundreds of millions of monthly comments and 300 million monthly active users. Reddit’s engaged user base, range of communities and passionate conversations make the platform extremely valuable for listening to and monitoring industry trends, crisis warning signs and breaking news.

In this session, Noam will share how community discourse and pseudonymity impact the way people share their views, feelings, and openness on the social sphere and what this can enable for marketers and businesses. Join this session and discover practical applications and examples of insights from Reddit data.

Evolving Value of Social Data: From Conversation Mining to Audience Insights

Allyson Hugley, President, Measurement and Analytics, Weber Shandwick

A decade ago, social media emerged as a promising new window into the aspirations, need states and preferences of consumers.   However, until recently, the ability to leverage social media to understand the varied communities of individuals sharing their views across the social web has been limited to self-reported profile data or inferences based on the nature and frequency of post activity.  Given advances in machine learning and media intelligence tools that allow for more in-depth analysis of social media activities at scale, we are truly entering the next wave of social analytics – shifting the focus from mining mentions to audience analytics.  This presentation will explore some of the methodologies and opportunities to leverage social media data to shift from mining what people post and who they follow – to who they are, what they value and how to reach them.

Key takeaways:

  • Understanding of the evolving role of social data in profiling and understanding brands’ target audiences beyond demographics
  • Insight into the value of combining social data with data from other sources to enhance audience insights and influencer targeting
  • The role of machine learning in expanding the boundaries and business implications of mining social data
Digital and Social Media Monitoring: 3 of the most fun research things to do [with your clothes on]

Cynthia Evans, Director of Insights, GroupM Latin America

Cynthia Evans, Director of Insights for GroupM Latin America, will share three mind-blowing ways to use digital and social media monitoring for market research to get beyond just the basics.

Key takeaways:

  • Understand potential contribution of earned impression on a TV buy

  • Survey attitudes and opinions about brands without the expense of a questionnaire based on primary research

  • Build communication ideas and activations

  • Influencer marketing and good ole’ fashioned public relations

Got Social Data? Now Make It Actionable.

While most enterprises have social strategies in place, many still struggle to keep up with the growing amount of data and what to do with it. Social media listening provides a high-level overview of what’s being said about your brand, but it’s no longer enough. How do you actually make sense of all this data and build a successful strategy from it? Hear from social experts from IBM, Google and Beker/Socialand on how to turn social insights into action. You’ll get tips on how to go beyond simple brand monitoring to perform market research and audience analysis for product development and campaign success.

8 Lasting Legacies Of The Millennial Generation

Matt Britton, CEO, Crowdtap

As the millennials are slowly replaced by Gen Z as the next great disruptors their impact on business, culture, and society is undeniable In this session we will explore the 8 lasting legacies of the millennials generation and the winners and losers in its wake. No matter the industry no company has been immune to the widespread changes forced by the first generation that grew up with the Internet in the household. Learn the practical implications to embrace this new world moving forward to prepare for Generation Z.

Building Brand Love: Social CX Strategies

By 2020 customer experience will overtake both price and product as the key brand differentiator. Brands are constantly searching for innovative ways to bridge their digital and in-store experiences. And because of that shift, social customer experience opens huge opportunities for companies to build relationships with their customers, but it also changes the strategy of how brands communicate. In this session, we’ll explore emerging customer experience themes for both B2B and B2C companies and discuss real-life applications of personalization, mobile apps, and AR/VR.


Mailchimp social and digital experts – Jason, Senior Manager of Social Media, and Kevan, Senior Manager of VIP Services – will speak about how they use the Sysomos platform to curate data, identify insights, and build marketing strategies that lead to higher engagement and successful customer support.

Summit Location

Crowne Plaza Times Square
1605 Broadway, New York, NY 10019
Hotel website

Crowne Plaza is located in the heart of it all, offering easy access to New York City’s bright lights, 24-7 entertainment, and world-renowned dining. The hotel’s location is near major public transportation hubs of Times Square, Penn Station, and Grand Central Terminal making Crowne Plaza Times Square ideal for Sysomos Summit!

Summit is a must-attend event for 2018!

Need to convince your boss?

Use this proposal to win support for your trip to the Summit.

Summit Conference Proposal