Video: Cynthia Evans, shares 3 of the most fun research things to do [with your clothes on]
Cynthia Evans, Director of Insights for GroupM Latin America, shares three mind-blowing ways to use digital and social media monitoring for market research to get beyond just the basics.
Key takeaways:
- Understand potential contribution of earned impression on a TV buy
- Survey attitudes and opinions about brands without the expense of a questionnaire based on primary research
- Build communication ideas and activations
- Influencer marketing and good ole’ fashioned public relations
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Cynthia Evans
Director of Insights
GroupM Latin America