Digital and Social Media Monitoring

Digital and Social Media Monitoring

3 of the Most Fun Research Things to Do

Video: Cynthia Evans, shares 3 of the most fun research things to do [with your clothes on]

Cynthia Evans, Director of Insights for GroupM Latin America, shares three mind-blowing ways to use digital and social media monitoring for market research to get beyond just the basics.

Key takeaways:

  • Understand potential contribution of earned impression on a TV buy
  • Survey attitudes and opinions about brands without the expense of a questionnaire based on primary research
  • Build communication ideas and activations
  • Influencer marketing and good ole’ fashioned public relations
  • Cynthia Evans

    Director of Insights

    GroupM Latin America

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