Video: Cynthia Evans, shares 3 of the most fun research things to do [with your clothes on]

Cynthia Evans, Director of Insights for GroupM Latin America, shares three mind-blowing ways to use digital and social media monitoring for market research to get beyond just the basics.

Key takeaways:

• Understand potential contribution of earned impression on a TV buy
• Survey attitudes and opinions about brands without the expense of a questionnaire based on primary research
• Build communication ideas and activations
• Influencer marketing and good ole’ fashioned public relations