Video: Barnes & Noble College, IPG, DDB, & Avaya talk strategies that will put your brand on top

By 2020 customer experience will overtake both price and product as the key brand differentiator. Brands are constantly searching for innovative ways to bridge their digital and in-store experiences. And because of that shift, social customer experience opens huge opportunities for companies to build relationships with their customers, but it also changes the strategy of how brands communicate. In this presentation, they explore emerging customer experience themes for both B2B and B2C companies and discuss real-life applications of personalization, mobile apps, and AR/VR.