Evolution of Social Insights at WWE

Evolution of Social Insights at WWE

Video: Liz Motta, WWE, explains how they changed from Gut-Decision to Data Driven

With 850 million social media followers around the world, billions of video views annually, live television shows trending on Twitter 52 weeks a year and thousands of posts on social media monthly, it’s easy to forget that “followers” was often the most valuable social metric only five years ago. In this session, Elizabeth will detail how WWE has embraced the power of social insights to become the social, digital and data powerhouse it is today.

  • Elizabeth Motta

    Director, Talent & Brand Data Analytics

    World Wrestling Entertainment

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