An eventful day full of discovery on how to
unlock the power of social
Our incredibly popular Sysomos Summit – now the Meltwater Social Summit – was a hit in San Francisco on September 13, 2018. Summit brought the best digital marketers together to share strategies for acting on social media insights that drive business opportunities. Guest were inspired by brands and agencies alike and walked away with ideas on how to unlock the power of social and truly transform the way you do business. Thanks for joining us!
A must-attend social media event
#meltwatersummit

Be Inspired
Get innovative ideas and hear proven case studies

Network with Peers
Make valuable connections with 250+ of the best digital marketers

Get a Sneak Peek
See what we've been working on to enhance the Sysomos Platform
Keynote Speaker: Erik Qualman
#1 Best Selling Author & Digital Expert
Summit Speakers
Erik Qualman, Keynote Speaker
#1 Best Selling Author & Digital Expert

Erik Qualman, Keynote Speaker
#1 Best Selling Author & Digital Expert
#1 Best Selling Author and Motivational Speaker Erik Qualman has performed in over 50 countries and reached 25 million people this decade. His Socialnomics work has been on 60 Minutes to the Wall Street Journal and used by the National Guard to NASA. His book Digital Leader propelled him to be voted the 2nd Most Likable Author in the World behind Harry PoMer’s J.K. Rowling.What Happens in Vegas Stays on YouTube helped Qualman be listed by Forbes and Fortune as a Top 100 Digital Influencer. His business books are used in over 200 universities and he has received an honorary doctorate for his groundbreaking work. How to Sell on LinkedIn is becoming mandatory reading for sales teams. Qualman was formerly a sitting professor at Harvard & MIT’s edX labs.
Starting at 10:30am, Erik will be hosting a book signing for his book What Happens In VEGAS, Stays On YouTube
Jorn Lyseggen, Meltwater
Chief Executive Officer & Founder

Jorn Lyseggen, Meltwater
Chief Executive Officer & Founder
Jorn Lyseggen, a serial entrepreneur and philanthropist, is the Founder & CEO of Meltwater. Launched in his home country of Norway in 2001 with just a $15,000 investment, Jorn and his team have grown the company to become a global leader in media intelligence. Today, Meltwater has more than 1,500 employees in 55 offices across six continents, with more than 30,000 clients worldwide.
Jorn released his first book, Outside Insight: Navigating a World Drowning in Data, in October 2017. The book describes the emergence of a new software category that will leverage insights gleaned from the vast amount of external information available on the web to transform corporate decision-making.
Given his experience as an entrepreneur, Jorn is committed to supporting the next generation of tech leaders. Based on the notion that talent is evenly distributed, though opportunity is not, Jorn founded the Meltwater Entrepreneurial School of Technology (MEST) in 2008. Headquartered in Accra, Ghana–with a presence in South Africa, Kenya, Nigeria and Ivory Coast–MEST is a pan-African training program, seed fund and incubator for African tech entrepreneurs. In 2016, Jorn launched the world’s first data science hub, SHACK15, as a place where tomorrow’s leading data science startups can come together to meet, collaborate and innovate.
Paige O’Neill, Sitecore
Chief Marketing Officer

Paige O’Neill, Sitecore
Chief Marketing Officer
Paige brings over 20 years of experience in senior marketing roles crossing many areas of enterprise software, customer experience, and cloud computing. As Chief Marketing Officer, she combines product marketing expertise with an extensive background in communications and a passion for developing thought leadership programs that build awareness, differentiation, and demand. Prior to joining Sitecore, Paige was CMO at digital workplace platform provider Prysm, where she rebranded the company and helped it transition to a combined SaaS and hardware business. She previously served as CMO at SDL and as Vice President of Marketing for Aprimo, where her thought leadership, demand generation, and communications programs contributed to rapid growth. Paige also served as CMO at PHH Arval and two early-stage startups—Aravo and GreenRoad Technologies. Prior to PHH, Paige spent a decade at Oracle Corporation leading a variety of marketing initiatives.
Noam Cadouri, Reddit
Business Development, Data & Revenue

Noam Cadouri, Reddit
Business Development, Data & Revenue
Noam manages Reddit’s Revenue & Data partnerships. If you want to connect with him before, during, or after the event, feel free to send a note to noam.cadouri@reddit.com.
Jason Maldonado, MailChimp
Senior Manager, Social Media

Jason Maldonado, MailChimp
Senior Manager, Social Media
Jay Maldonado is a Senior Manager of Social Media at MailChimp. Before his time at MailChimp, Jay worked for American Cancer Society, The Home Depot, and Edelman Digital – where he worked on Disney Parks, Nike Women, and ConAgra Foods. A true social nerd, Jay met his now husband 9 years ago on Tumblr.
Nicole Allen, LEWIS Global Comunications
Vice President, Digital Marketing

Nicole Allen, LEWIS Global Comunications
Vice President, Digital Marketing
Nicole is a passionate story teller, and strongly believes that the best way to do that is with a social-first mindset. She brings strategic guidance to clients seeking to turn awareness into preference with their digital and social media marketing programs. Nicole has a decade of experience driving social, content, and paid programs for tech clients ranging from hyper-local Silicon Valley HQs to global enterprise companies.
Jeannette Arrowood, Meltwater
Enterprise Solutions Director, Social

Jeannette Arrowood, Meltwater
Enterprise Solutions Director, Social
Jeannette Arrowood is a social media and marketing-tech industry veteran with more than a decade of experience in the space. She spent 4 years in Singapore with Sysomos as the Managing Director for the Asia Pacific region, and she has recently returned back to the US to work in a strategic role to help clients expand their footprint.
With a special focus on agency and enterprise brands, Jeannette has broad experience as a strategist and technology evangelist for Fortune 100 brands and some of the world’s largest agencies. She is uniquely positioned to understand the needs of each team within large organizations, having worked across marketing, PR, and research teams.
Jeannette has been instrumental in the strategic roll out of the Sysomos platform to many brands like Mastercard, Singtel, Marriott, Singapore Airlines, Subway, Clinique, Mondelēz, and Coca-Cola. Prior to joining Sysomos in 2013, Jeannette ran her own social media consultancy and worked for several large brands as well as a number of mobile, digital and PR agencies in NYC.
Paul Jones, Mary Kay
Vice President Brand & Digital Marketing

Paul Jones, Mary Kay
Vice President Brand & Digital Marketing
Paul is responsible for continuously advancing the Mary Kay Digital Strategy and marketing roadmap by leading the development of innovative, global programs and digital tools designed to increase brand awareness, consideration, trial and purchase among the Mary Kay Independent Sales Force and their customer base.
Paul heads Mary Kay Digital Marketing efforts with 20+ years of experience that has successfully leveraged strategic marketing technology to drive sales. His prior roles were, Vice President of Digital Marketing at L’Oreal USA in New York where he was responsible for eCommerce, Digital Marketing, Retail Systems, CRM, Mobile, Social Media and Technology Innovation for all brands including L’Oreal Paris, Maybelline, Lancôme, Urban Decay, Keihl’s, Garnier, Essie, Clarisonic, and Matrix.
Paul’s early career experience includes both agency and ‘client-side’ experience. As the Director of Digital Marketing at GBSM Advertising & Consulting Agency, Paul’s global clients included Mercedes Benz, General Motors, BP and Starwood Hotels. As a managing partner for a Denver based design agency, Paul directed several multi-million dollar software development initiatives for the music, entertainment, and retail sectors.
In 2007, Paul joined Coors Brewing Company as the Director of Commercial IT. Following the Miller-Coors merger in 2008, Paul took on the Director of Marketing Technology role and led the digital, mobile, and experiential marketing technology programs for a portfolio of 32 MillerCoors brands.
Paul is originally from London. He served as an officer in the Royal Air Force and earned a Bachelor of Science degree from St. Mary’s College at the University of Surrey, England. He is the proud father of two beautiful daughters, ages 18 and 14. In addition to being a home audio aficionado, Paul enjoys snowboarding, diving, golfing and the movies.
Dylan Ellsworth, Marriott International
Senior Manager, Social Media

Dylan Ellsworth, Marriott International
Senior Manager, Social Media
Dylan Ellsworth is the senior manager of social media for Marriott International’s Caribbean & Latin America Region. In that role, he oversees the organic and paid social strategies of 250 properties from 19 brands and the management of 21 brand social media accounts in region. These social communities have a combined following of more than five million and reach hundreds of millions of people annually. He recently created and launched a shared service which provides social media management to hotels throughout the region and oversees a team of in-market social media coordinators who support these hotels. Dylan has worked for Marriott International for four years following his graduation from Brigham Young University in Communications. In his spare time, he enjoys being outdoors, especially backpacking when he can find some mountains.
Anam Hadwani, Mary Kay
Digital Marketing Analyst

Anam Hadwani, Mary Kay
Digital Marketing Analyst
Anam Hadwani is a Digital Marketing Analyst on the Global Social Media Strategy Team at Mary Kay.
Joanne Kern, Meltwater
Summit Emcee, Social
Paul Herrera, Maven Road
Chief Operations Officer

Paul Herrera, Maven Road
Chief Operations Officer & Co-Founder
Paul is COO and co-founder of Maven Road, a global business intelligence firm with particular expertise in social listening, audience analyses and brand perception studies. At Maven Road, Paul leads new project development, focusing on those that require significant technological expertise in planning and execution. His work designing custom solutions for clients and his efforts to keep the company on the cutting edge of developments in social media has helped solidify Maven Road’s reputation as a firm of constant innovation. Internally, he continuously strives to improve processes across functional teams; he pilots solutions on a small scale within the firm and, once proven, takes them to scale and makes them replicable among different teams for future projects. In his spare time, Paul is an avid runner, and enjoys reading, listening to music, and watching stand-up comedy.
CJ Magda, MailChimp
Social Support Manager

CJ Magda, MailChimp
Social Support Manager
CJ Magda is a Social Support Manager at MailChimp and rad human being.
He has served in a variety of support roles for the past few years since he started his MailChimp journey in 2014.
The driving force behind his work is a never ending desire to understand human behavior as it relates to social media. That led him to his current role as MailChimp’s Social Support Manager, where he combines the best parts of customer service and social media to create an experience for each user that is helpful, memorable, and enjoyable.
When he’s not supporting the social support team, CJ enjoys rollerblading, playing piano and singing (find him on YouTube!)
Logan Cullen, Edelman Digital
Vice President of Measurement & Insights

Logan Cullen, Edelman Digital
Vice President of Measurement & Insights
As Senior Vice President of Measurement & Insights, Logan manages a team of analysts in the Bay Area and works closely with Edelman’s Digital, Corporate, Consumer, and Health PR teams. Logan’s team integrates with strategy, planning, and paid media teams to provide consumer insights, audience segmentation, campaign measurement, and digital strategy for Edelman clients in the Western Region. Logan has a background in digital marketing, web analytics, planning, secondary research, and digital strategy.
Logan began his career as a web analyst for Getty Images before moving to a marketing startup in Seattle. He eventually joined the consumer insights team at Razorfish before moving to San Francisco. Logan has spent the last five years at Edelman in San Francisco. During his career, Logan has worked with clients such as Activision, Fox Home Entertainment, Disney, Nike, Best Buy, Gap, MillerCoors, Microsoft, Adobe, Juniper Networks, Hewlett Packard, and PayPal.
John Box, Meltwater
Executive Director of Social
Sean Olson, Agri Beef
Content Marketing Manager

Sean Olson, Agri Beef
Content Marketing Manager
Bio Coming Soon!
Amit Naik, Shiseido
Head of Global Analytics

Amit Naik, Shiseido
Head of Global Analytics
Bio Coming Soon!
Agenda Snapshot
Thursday | September 13, 2018
8:00-9:00 |
Breakfast | Registration | Demonstrations |
||
9:00-9:10 |
Opening RemarksJoanne Kern, Summit Emcee, Meltwater |
||
9:10-9:30 |
Navigating a World Drowning in DataJorn Lyseggen, Chief Executive Officer & Founder, Meltwater |
||
9:30-10:30 |
Keynote: Digital Transformation – Designing Your FutureErik Qualman, #1 Best Selling Author & Digital Expert |
||
10:30-11:00 |
BreakBook Signing with Erik Qualman| Demonstrations |
||
11:00-11:30 |
Data, Strategy, and Content-Oh My!Jason Maldonado, Senior Manager of Social Media, MailChimp CJ Magda, Social Support Manager, MailChimp |
||
11:30-12:00 |
Conquer the World with Social – How Mary Kay Leverages Social Media to Drive Digital Change Across an OrganizationPaul Jones, Vice President Brand and Digital Marketing, Mary Kay |
||
12:00-12:20 |
How Social Media is Shaping Shiseido’s Digital JourneyAmit Naik, Head of Global Analytics, Shiseido |
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12:20-1:30 |
Lunch | Demonstrations |
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1:30-2:00 |
Bringing the ‘Surround Sound’ Promise to LifeNicole Allen, Vice President, Digital Marketing, LEWIS Global Communications |
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2:00-2:20 |
The Value of Social Media in B2B MarketingPaige O’Neill, Chief Marketing Officer, Sitecore |
||
2:20-2:30 |
Short Break |
||
2:30-3:00 |
Move Fast and Break Things: How Experimental Content Combined with Measurement can Change Strategy for the BetterDylan Ellsworth, Senior Manager, Social Media, Marriott International |
||
3:00-3:45 |
Panel: New Ways to Unlock the Power of SocialLogan Cullen, Senior Vice President, Measurement & Insights, Edelman |
||
3:45-4:00 |
Closing Remarks | Prize Drawing – win a GenZe electric bike! |
||
4:00-5:00 |
Networking Reception | Demonstrations |

Joanne Kern, Meltwater
Summit Emcee, Social
Bio Coming Soon!
Move Fast and Break Things: How Experimental Content Combined with Measurement can Change Strategy for the Better
Dylan Ellsworth, Senior Manager, Social Media, Marriott International
It can be easy to revert to a tried-and-true content strategy – after all, it’s worked in the past. However, with the social channels constantly changing, our consumers demanding more, and the needs of our brands constantly on the move – we have to adjust constantly. Learn how Marriott International’s Caribbean & Latin America region has learned to stay nimble and create relevant, creative content for its audiences – from small changes to campaigns and content development to entirely new strategies.
Data, Strategy, and Content- Oh My!
Mailchimp social and digital experts, Jason, Senior Manager of Social Media, and CJ Magda, Social Support Manager, will speak about how they use the Sysomos platform to curate data, identify insights, and build marketing strategies that lead to higher engagement and successful customer support.
Conquer the World with Social – How Mary Kay Leverages Social Media to Drive Digital Change Across an Organization
Paul Jones, VP of Brand & Digital Marketing, Mary Kay
Developing and implementing a social media strategy for a major brand that operates across dozens of international markets is a huge challenge.
Paul Jones, VP of Brand & Digital Marketing at Mary Kay, explains how the leading beauty brand tackles this challenge to drive digital change throughout the organization over time. He covers everything from streamlining publishing processes, to incorporating social media data into strategic decisions globally across Mary Kay.
Panel: New Ways to Unlock the Power of Social
While most companies have social strategies in place, many still struggle to stay on top of the latest trends. For example, a year ago, 62% of social media marketers planned to increase their organic Facebook content. But as Facebook shifts to emphasize community and meaningful interactions, what will that do to the value of branded content? In this lively discussion, social experts from top brands and agencies will help to make sense of the latest trends and help you identify the areas of true opportunity.
Topics of discussion:
What social trends are marketers paying attention to?
What impact is social having on purchase decisions?
How can you use video to capture audience attention?
Is organic social media marketing still relevant?
Navigating a World Drowning in Data
Jorn Lyseggen, Chief Executive Officer & Founder, Meltwater
Jorn Lyseggen, founder and CEO of Meltwater, will explain Meltwater’s mission to give businesses the insights from outside data to empower them to adapt to the new digital reality and stay ahead. He will also shed light on the exciting things to come for Sysomos, now the social division of Meltwater.
Bringing the ‘Surround Sound’ Promise to Life
Nicole Allen, Vice President, Digital Marketing, LEWIS Global Communications
With so many touchpoints available to us as marketers, we have to use data insights to help tell meaningful stories. To show us where to invest our ad dollars. To feed back into our organic strategies.
We know content is king (or queen). In the past decade alone, we’ve seen corporate blogs move from the ‘nice to have’ list to being one spoke in the digital wheel, right next to planned video, live streams, podcasts and social calendars. We’re producing enough content to feed the entire funnel. But, how do you know you’re producing the right content and not simply shouting through a loud speaker into a pool of oversaturated users? This talk will unpack how LEWIS uses Sysomos to glean targeted audience insights and data that helps to inform clients’ approach to surround sound marketing.
How Social Media is Shaping Shiseido’s Digital Journey
Amit Naik, Head of Global Analytics, Shiseido
Brand marketing today is no longer a one-way communication but more a dialogue about curated experiences. Brands have almost ceded power and control to the consumer.
Peers and Influencers have replaced brand advertising as the most trusted source in the Consumer Decision Journey. Nowhere is this more evident than the luxury beauty industry where >60 % of heavy beauty buyers rely on social media before buying a product.
In order to stay relevant, successful beauty brands will need to navigate this complex social landscape and leverage the 3 C’s of social media: Content, Care and Commerce, as part of its long term customer acquisition and engagement strategy.
Digital Transformation – Designing Your Future
Erik Qualman, Keynote Speaker, #1 Best Selling Author & Digital Expert
We don’t have a choice on whether we help to digitally transform our organizations, the choice is how well we do it. Social media is an essential driving force to digital transformation pushing technology to change every second. But we know human nature has not evolved at the same rate. How do we ensure that we stay a year ahead of our competition while keeping pace with our market and staying relevant to our customers? #1 bestselling author and keynote speaker, Erik Qualman, will explore habits that will make our fast-paced jobs and lives easier while ensuring we become the disruptor versus the disrupted.
Actionable Items Explored:
- Becoming Flawsome
- The Power of Socialnomics
- Posting-It-Forward
- The 5 Habits of Digitally Transformation and Innovation
- Avoiding thru-put traps to get to output
“Erik Qualman’s keynote was the highlight of our Starbucks Conference. His depth of insight and breadth of examples have prompted us to shift our thinking on digital transformation.” —Starbucks
Unlock the Fun at Summit
10:30-11:00am

Book Signing
3:50-4:00pm

Prize Drawing
4:00-5:00pm

Sip-Snack-Socialize
Location

InterContinental San Francisco
888 Howard Street, San Francisco, CA 94103
Hotel website
The InterContinental San Francisco Hotel, soars 32 stories above the vibrant South of Market neighborhood of San Francisco, and is among the city’s most admired landmarks, ideal for Meltwater Social Summit!
The Summit Experience
Summit, hosted by Sysomos, a Meltwater Company, is a semi-annual gathering of hundreds of the best and brightest in social. It’s a time for customers to share what they are working on with the Sysomos platform, how they are solving problems and uncovering new insights. For attendees, it’s all about finding inspiration and networking with like-minded marketers. Check out the recap from Summit San Francisco.









