An eventful day full of discovery on how to
unlock the power of social

Our incredibly popular Sysomos Summit – now the Meltwater Social Summit – was a hit in San Francisco on September 13, 2018. Summit brought the best digital marketers together to share strategies for acting on social media insights that drive business opportunities. Guest were inspired by brands and agencies alike and walked away with ideas on how to unlock the power of social and truly transform the way you do business. Thanks for join us!


A must-attend social media event

#meltwatersummit


Be Inspired

Get innovative ideas and hear proven case studies

Network with Peers

Make valuable connections with 250+ of the best digital marketers

Get a Sneak Peek

See what we've been working on to enhance the Sysomos Platform

Keynote Speaker: Erik Qualman
#1 Best Selling Author & Digital Expert

 


Agenda Snapshot

Thursday | September 13, 2018

8:00-9:00
Breakfast | Registration | Demonstrations
9:00-9:10
Opening Remarks

Joanne Kern, Summit Emcee, Meltwater

9:10-9:30
Navigating a World Drowning in Data

Jorn Lyseggen, Chief Executive Officer & Founder, Meltwater

9:30-10:30
Keynote: Digital Transformation – Designing Your Future

Erik Qualman, #1 Best Selling Author & Digital Expert

10:30-11:00
Break

Book Signing with Erik Qualman| Demonstrations

11:00-11:30
Data, Strategy, and Content-Oh My!

Jason Maldonado, Senior Manager of Social Media, MailChimp

CJ Magda, Social Support Manager, MailChimp

11:30-12:00
Conquer the World with Social – How Mary Kay Leverages Social Media to Drive Digital Change Across an Organization

Paul Jones, Vice President Brand and Digital Marketing, Mary Kay

12:00-12:20
How Social Media is Shaping Shiseido’s Digital Journey

Amit Naik, Head of Global Analytics, Shiseido

12:20-1:30
Lunch | Demonstrations
1:30-2:00
Bringing the ‘Surround Sound’ Promise to Life

Nicole Allen, Vice President, Digital Marketing, LEWIS Global Communications

2:00-2:20
The Value of Social Media in B2B Marketing

Paige O’Neill, Chief Marketing Officer, Sitecore

2:20-2:30
Short Break
2:30-3:00
Move Fast and Break Things: How Experimental Content Combined with Measurement can Change Strategy for the Better

Dylan Ellsworth, Senior Manager, Social Media, Marriott International

3:00-3:45
Panel: New Ways to Unlock the Power of Social

Logan Cullen, Senior Vice President, Measurement & Insights, Edelman
Sean Olson, Content Marketing Manager, Agri Beef
Paul Herrera, COO & Co-Founder, Maven Agency
Anam Hadwani, Digital Marketing Analyst, Mary Kay
Noam Cadouri, Business Development, Data & Revenue, Reddit
Moderator: Jeannette Arrowood, Meltwater

3:45-4:00
Closing Remarks | Prize Drawing – win a GenZe electric bike!
4:00-5:00
Networking Reception | Demonstrations

Joanne Kern, Meltwater
Summit Emcee, Social

 

Bio Coming Soon!

Move Fast and Break Things: How Experimental Content Combined with Measurement can Change Strategy for the Better

Dylan Ellsworth, Senior Manager, Social Media, Marriott International

It can be easy to revert to a tried-and-true content strategy – after all, it’s worked in the past. However, with the social channels constantly changing, our consumers demanding more, and the needs of our brands constantly on the move – we have to adjust constantly. Learn how Marriott International’s Caribbean & Latin America region has learned to stay nimble and create relevant, creative content for its audiences – from small changes to campaigns and content development to entirely new strategies.

Data, Strategy, and Content- Oh My!

Mailchimp social and digital experts, Jason, Senior Manager of Social Media, and CJ Magda, Social Support Manager, will speak about how they use the Sysomos platform to curate data, identify insights, and build marketing strategies that lead to higher engagement and successful customer support.

Conquer the World with Social – How Mary Kay Leverages Social Media to Drive Digital Change Across an Organization

Paul Jones, VP of Brand & Digital Marketing, Mary Kay

Developing and implementing a social media strategy for a major brand that operates across dozens of international markets is a huge challenge.

Paul Jones, VP of Brand & Digital Marketing at Mary Kay, explains how the leading beauty brand tackles this challenge to drive digital change throughout the organization over time. He covers everything from streamlining publishing processes, to incorporating social media data into strategic decisions globally across Mary Kay.

Panel: New Ways to Unlock the Power of Social

While most companies have social strategies in place, many still struggle to stay on top of the latest trends. For example, a year ago, 62% of social media marketers planned to increase their organic Facebook content. But as Facebook shifts to emphasize community and meaningful interactions, what will that do to the value of branded content? In this lively discussion, social experts from top brands and agencies will help to make sense of the latest trends and help you identify the areas of true opportunity.

Topics of discussion:

What social trends are marketers paying attention to?
What impact is social having on purchase decisions?
How can you use video to capture audience attention?
Is organic social media marketing still relevant?

 

 

 

Navigating a World Drowning in Data

Jorn Lyseggen, Chief Executive Officer & Founder, Meltwater

Jorn Lyseggen, founder and CEO of Meltwater, will explain Meltwater’s mission to give businesses the insights from outside data to empower them to adapt to the new digital reality and stay ahead. He will also shed light on the exciting things to come for Sysomos, now the social division of Meltwater.

Bringing the ‘Surround Sound’ Promise to Life

Nicole Allen, Vice President, Digital Marketing, LEWIS Global Communications

With so many touchpoints available to us as marketers, we have to use data insights to help tell meaningful stories. To show us where to invest our ad dollars. To feed back into our organic strategies.

We know content is king (or queen). In the past decade alone, we’ve seen corporate blogs move from the ‘nice to have’ list to being one spoke in the digital wheel, right next to planned video, live streams, podcasts and social calendars. We’re producing enough content to feed the entire funnel. But, how do you know you’re producing the right content and not simply shouting through a loud speaker into a pool of oversaturated users? This talk will unpack how LEWIS uses Sysomos to glean targeted audience insights and data that helps to inform clients’ approach to surround sound marketing.

How Social Media is Shaping Shiseido’s Digital Journey

Amit Naik, Head of Global Analytics, Shiseido

Brand marketing today is no longer a one-way communication but more a dialogue about curated experiences. Brands have almost ceded power and control to the consumer.

Peers and Influencers have replaced brand advertising as the most trusted source in the Consumer Decision Journey. Nowhere is this more evident than the luxury beauty industry where >60 % of heavy beauty buyers rely on social media before buying a product.

In order to stay relevant, successful beauty brands will need to navigate this complex social landscape and leverage the 3 C’s of social media: Content, Care and Commerce, as part of its long term customer acquisition and engagement strategy.

Digital Transformation – Designing Your Future

Erik Qualman, Keynote Speaker, #1 Best Selling Author & Digital Expert

We don’t have a choice on whether we help to digitally transform our organizations, the choice is how well we do it. Social media is an essential driving force to digital transformation pushing technology to change every second. But we know human nature has not evolved at the same rate. How do we ensure that we stay a year ahead of our competition while keeping pace with our market and staying relevant to our customers? #1 bestselling author and keynote speaker, Erik Qualman, will explore habits that will make our fast-paced jobs and lives easier while ensuring we become the disruptor versus the disrupted.

Actionable Items Explored:

  • Becoming Flawsome
  • The Power of Socialnomics
  • Posting-It-Forward
  • The 5 Habits of Digitally Transformation and Innovation
  • Avoiding thru-put traps to get to output

“Erik Qualman’s keynote was the highlight of our Starbucks Conference. His depth of insight and breadth of examples have prompted us to shift our thinking on digital transformation.” —Starbucks

Unlock the Fun at Summit


10:30-11:00am


Book Signing

Erik Qualman, #1 Best Selling Author & Digital Expert

3:50-4:00pm


Prize Drawing

Win a genZe Electric Bike, valued at $2,000

4:00-5:00pm


Sip-Snack-Socialize

Stay and taste chocolate covered bacon & other yummy fair foods.

Location


InterContinental San Francisco
888 Howard Street, San Francisco, CA 94103
Hotel website

The InterContinental San Francisco Hotel, soars 32 stories above the vibrant South of Market neighborhood of San Francisco, and is among the city’s most admired landmarks, ideal for Meltwater Social Summit!

The Summit Experience

Summit, hosted by Sysomos, a Meltwater Company, is a semi-annual gathering of hundreds of the best and brightest in social. It’s a time for customers to share what they are working on with the Sysomos platform, how they are solving problems and uncovering new insights. For attendees, it’s all about finding inspiration and networking with like-minded marketers. Check out the recap from the last Summit event in New York.