Join us for a day of discovery on how to turn
social media data into actionable insights

Our incredibly popular Sysomos summit is back again with another stop in beautiful San Francisco on September 26. Sysomos Summit brings the best digital marketers together to share strategies for acting on social media insights that drive business opportunities. Be inspired by brands and agencies alike and walk away with ideas on how to transform the way you do business. We hope you can join us!

Space is limited, register today!

 

Summit is free for all to attend!

Agenda Snapshot

Tuesday | September 26, 2017

8:30-9:30
Breakfast | Registration | Demonstrations
9:30-9:45
Opening Remarks
9:45-10:05
What’s New with Sysomos

Erica Jenkins, Chief Product Officer, Sysomos

10:05-10:35
How Listening to Social Media Conversations Can Inform Your Business Strategy and More

Kathleen Fetters, Head of Digital Intelligence and Analytics, First Republic Bank

10:35-10:55
Break
10:55-11:25
Protecting The Brand Through Effective Online Monitoring & Response

Rick Reed, Online Media Research/Issue & Crisis, Intel

11:25-12:10
Influencer Marketing: Is It (still) the Real Deal or Not?

Jory Des Jardins, Digital media Entrepreneur & Strategist, BlogHer

Michael Brito, Head of US Digital, Lewis Pulse

Jillian Davis, Digital Manager, Pabst Brewing Company

Moderator: Josh Graham, Director of Client Strategy, Sysomos

12:10-1:30
Networking Lunch | Demonstrations
1:30-2:00
The Future of Influence: Celebrities and Beyond

Albert Thompson, Managing Director, Digital, Walton Isaacson

Aaron Walton, Co-Founder, Walton Isaacson

2:00-2:45
The Art and Science of Turning Insights into Action

Katherine Miller, Program Manager, Google Cloud Developer Relations

Chuck Hemman, Head of Digital Analytics, W2O

Jennifer Buchanan, Director of Digital Research and Measurement Practice, Deloitte

Marcus Gamo, SVP, Allison+Partners

Moderator: David Berkowitz, Chief Strategy Officer, Sysomos

2:45-2:55
Break
2:55-3:25
Marketers Guide to Reddit for Consumer Insights

Noam Cadouri, Business Development, Reddit

3:25-3:55
B2C and B2B Social Listening Is Not Just For Marketing, Sales Is The New Frontier

Federico Isuani, Co-Founder and Chief Digital Officer, Beker/Socialand

3:55-4:00
Closing Remarks
4:00-6:00
Networking and Drinks Reception
How Listening to Social Media Conversations Can Inform Your Business Strategy and More

Kathleen Fetters, Head of Digital Intelligence and Analytics, First Republic Bank

It has been said many times, but the key to being a great conversationalist is to be a good listener.  The same holds true when it comes to social media and the various ways in which we communicate with consumers each day.  No longer can brands create marketing messages or develop new products and services in a vacuum.  Today organizations are realizing that the best content and business strategies come from what consumers are saying they need, want and expect. This session will cover the importance of building an information network at your organization where social listening influences content strategy, product development, sales, overall business decisions and so much more.

Protecting The Brand Through Effective Online Monitoring & Response

Rick Reed, Issue & Crisis  Management, Intel

In this session, Rick will share how Intel works to prevent, detect, and respond to issues and crises in social and other online media channels. Rick manages a broad range of risk-related online monitoring efforts for Intel in an effort to provide an early warning of people, product, or corporate reputation issues that if undetected, could negatively impact Intel’s brand. You can connect with him right here.

Influencer Marketing: Is It (still) the Real Deal or Not?

Jory Des Jardins, Co-Founder & President, BlogHer

Michael Brito, Head of US Digital, Lewis Pulse

Jillian Davis, Digital Marketing Manager, Pabst Brewing Company

Moderator: Josh Graham, Director of Client Strategy, Sysomos

The jury is out on influencer marketing – the hottest topic of the last few years at conferences, seminars, forums and more.  Every brand seems to have a play with influencers. Whether they are nation-wide famous, quasi celebrities or up and coming young millennials, Influencer marketing is the go-to tactic for capitalizing on social sharing.  Some say influencer marketing has peaked, losing its authenticity and that now influencers are simply a part of the media buy. Others believe it’s just starting to get real as the rules of establishing relationships and engagement are now helping more marketers obtain results.

The Future of Influence: Celebrities and Beyond

Albert Thompson, Digital Strategist, Walton Isaacson

Aaron Walton, Co-Founder, Walton Isaacson

This session will focus on illustrating how brands need to approach curating “influence” in the modern era.  From A-listers, to social media mavens, to simply category specialists, the narrative has evolved well beyond soliciting a single rainmaker to build brand affinity.  This insightful segment will speak to the human truths of Influencer Marketing, whether the in-market approach requires building an identity for a product from the ground up by way of influence or if you simply need to “programmatically” layer on influencer extensions to support brand objectives.

The Art and Science of Turning Insights into Action

Katherine Miller, Program Manager, Google Cloud Developer Relations

Chuck Hemman, Head of Digital Analytics, W2O

Jennifer Buchannan, Director of Digital Research and Measurement Practice, Deloitte

Moderator: David Berkowitz, Chief Strategy Officer, Sysomos

In this session, our panelists will each share a five-minute presentation of their latest work and share their best practices and eureka moments when they’ve turned newly discovered insights into tactical applications. Find out the steps they took, and see how you can apply their process to lead to better and faster insights on your own.

Marketers Guide to Reddit for Consumer Insights
  • Noam Cadouri, Business Development, Reddit

In this session, Noam Cadouri will share his views on how community discourse and pseudonymity impact the social data space, and the new applications it can enable for marketers and businesses. Noam manages Reddit’s partnerships in Revenue & Data. If you want to sync up with him before, during, or after the event, feel free to reach out to him directly here.

B2C and B2B Social Listening Is Not Just For Marketing, Sales Is The New Frontier

Federico Isuani, Co-Founder and Chief Digital Officer, Beker/Socialand

While most marketers use social listening primarily for B2C business, social selling is on the rise for B2B companies. Proactive social listening has raised new commercial areas of opportunities, giving brands and agencies a new client approach and perspective. In this session, Federico Isuani, CEO Socialand/Beker will discuss how social listening and data can help sales push boundaries even further.

Lots to See and Do

Be Inspired

Get innovative ideas and
hear proven case studies


Network with Peers

Make valuable connections with
the best digital marketers


Get a Sneak Peek

Check out the new and improved
Sysomos Platform

Highlights from Past Summits

Location

St. Regis Hotel, San Francisco

Our venue for the Summit is the St. Regis hotel located in the heart of downtown San Francisco’s SoMa district. Keynotes, panels, and the happy hour will take place in the hotel’s conference space. Close to BART stations and many San Francisco landmarks, the St. Regis is easily accessible and in a central location for locals and visitors alike.

The St. Regis

123 3rd Street, San Francisco CA, 94103, USA
View on map

Speaker Bios

  • Marcus Gamo, Allison+Partners
    His work with Toyota focuses on the development of creative campaigns in support of global brand priorities, including helping introduce Toyota to its new community in Plano, Texas as well as launch Toyota’s first hydrogen fuel-cell EV in the U.S., Mirai. Marcus has guided creative programs for the BMW-backed brand RideCell and Best Western’s decade-long sponsorship of NASCAR while at A+P along with Zipcar and Buick while at Vorhaus Communications in New York. Marcus has also partnered with brand leadership teams to develop authentic narratives for global hotel and hospitality companies. His support for Best Western’s global PR campaigns, including guiding the brand’s global rebranding efforts, and Kampgrounds of America (or KOA), have been recognized by leading hotel trades, including HSMAI and Travel Weekly, along with PR Week and The Holmes Report. Marcus also has a vast background in navigating global brand and property crisis communications challenges for Best Western and other brands during his tenure at Allison+Partners, and has served as a brand spokesperson for Best Western on a number of occasions. With a background as a local market television reporter, Marcus’ strengths include helping brands creatively bring stories to life visually through earned media and content channels, as well as creative storytelling through consumer and business editorial channels. Prior to joining Allison+Partners, he worked with Ketchum Public Relations’ San Francisco office to support Dreyer’s Grand Ice Cream and Clorox laundry products.  Marcus also previously spent several years at Vorhaus Communications, a New York-based agency, where he managed the agency’s cornerstone account, Domino’s Pizza and played a key role in successfully launching the Domino’s Philly Cheese Steak Pizza, a program that earned a Bulldog Award of Excellence. Marcus began his career as a local-market television reporter for cable networks in Athens, Georgia and Agana, Guam.  He received a BA in Broadcast Journalism from the Grady College of Journalism at the University of Georgia.

  • Federico Insuani, Beker/Socialand
    Federico co-founded beker/socialand in 2011, an International “All Line” Agency based in Mexico city. He is currently the IAB Mexico secretary and held the presidency of the IAB Social Media Committee until 2016. In this capacity, Federico is responsible for the development of mayor brand’s digital and intelligence strategy in Mexico and Latam clients such as Microsoft, Santander Bank, Mercedes Benz, Honda, KLM, Air France, Boston Scientifics, Lala, Philips & Hotels.com. Prior to founding Socialand, Federico spent 2 years in Amadeus as Marketing Director for Mexico, Caribbean and Central America, and 5 years with Starwood Hotels & Resorts Worldwide as Area Marketing Director for Mexico and Central America based in Mexico City, in charge of implementing these companies online and offline marketing strategy; prior to that he spent 4 years with Zurich Financial services as e-business project leader where he developed and started the online department. Federico is also a College Professor at CESSA and UIA, based in Mexico City

  • Jory Des Jardins, BlogHer
    Jory Des Jardins pioneered social marketing as Co-Founder and President of BlogHer, a media marketplace representing thousands of digital influencers, which reached 100 million monthly unique viewers at the time of its successful acquisition by SheKnows Media in late 2014. As the primary evangelist of social influence to agencies and brands Jory established and grew strategic partnerships with top advertisers and revenue partners. She led the operational transition into more data-driven, performance-based campaign models, quantifying digital influence and enabling thousands of independent content creators to monetize both their content and influence, a model that underpins today’s model for influencer marketing. As a startup advisor and consultant, Jory focuses on companies that are evolving their digital practices, consumer marketplaces and new digital media technologies and platforms, including AI and AR/VR/MR. Jory writes and speaks on emerging technologies and media trends, earning the designation as Top Voice in Media in 2016 by LinkedIn.
  • Jennifer Buchanan, Deloitte Digital
    Jennifer Buchanan leads the Doblin Insights practice for Deloitte Digital, working across industries to surface customer insights for clients that inform strategies that are based in digital data. Her work helps clientele understand their audience motivations, how they perceive their brand or products, and how they can better optimize their products, marketing, hiring, and customer servicing. Armed with this insight, this allows our clients to deepen their relationship with their customers. She supports an array of clients spanning governmental agencies and Fortune 500 companies in the financial services, retail, technology, consumer products, professional services, and life sciences industries. Prior to joining the organization, Jennifer was the Director of Research & Analytics at a boutique digital marketing agency. In her role, Jennifer led interdisciplinary teams to develop new ways of thinking about how to leverage traditional and digital data to answer key business challenges. She also cultivated new methodologies and services to illustrate the impact and value of social intelligence.  Before she joined the digital realm, Jennifer worked at Microsoft for 8+ years in their User Research team, employing more traditional approaches to user research to integrate customer data into the product development roadmap.
  • Kathleen Fetters, First Republic Bank
    Kathleen Fetters has been a digital marketer for nearly 20 years working at Fortune 500 companies such as Hewlett-Packard, Sun Microsystems, and ThermoFisher Scientific. From day one, she has been on the ground floor launching new global digital marketing efforts for these brands. Taking her previous experience as the Chief Listening Officer at HP, Kathleen has been charged with developing the first social listening and digital relationship building programs at First Republic Bank. In this role, Kathleen is analyzing and establishing the brand’s social engagement impact with key audiences and developing client and industry insights to influence strategic data driven decisions and identifying digital relationship building opportunities across the business.
  • Katherine Miller, Google
    Katherine is a Program Manager for Google Cloud Developer Relations, focused on building programs to scale the reach and impact of developer product resources. She’s worn many hats during her nearly 12 years at Google — including scalable communications and marketing for agency products and programs, content strategy for Google I/O, and more recently, creating and leading the Cloud Developer Relations Events Program — all driven by the desire to inform, educate and empower by bringing the right content to the right customers. Outside of work, Katherine runs for the all-women’s Impala Racing Team, as well as after her 2 young children, husband and cat.

     

  • Rick Reed, Intel
    Rick Reed, PhD is an Emergency Manager, Crisis Communicator, and Online Media Researcher at Intel Corporation in Silicon Valley where he helps detect, prevent, and manage product and corporate reputation issues. Rick has crisis management experience in both public and private sectors. He’s a graduate of Notre Dame de Namur University (BS, Human Services), Pepperdine University’s Graziadio School of Business & Management (MS, Technology Management), and Fielding Graduate University (PhD, Psychology with an emphasis in Media Psychology). When he’s not helping Intel Corporation understand how social media plays into issue and crisis management strategies, he’s training a search & rescue dog, or trying to stop a few as an ice hockey goaltender. Rick lives in the San Francisco Bay Area with his multi-talented wife and two tremendous kids who are constantly showing him just how little he knows about preventing and managing crises. You can connect with him right here: www.linkedin.com/in/rickreedphd/
  • Albert Thompson, Walton Isaacson
    Albert Thompson has represented some of the largest brands in the strategic communications arena for over 15 years. As a Walton Isaacson’s Digital Communications Strategist, Albert possesses a firm understanding of how technology has continued to transform the discipline of Marketing while disrupting today’s conventional consumer engagement models. Today, Albert’s expertise has evolved to help organizations address the “evolution in thinking” that will be required to keep pace with what has is being defined as the connected future or Internet of Things.
  • Aaron Walton, Walton Isaacson
    Aaron Walton is co-founder of Walton Isaacson (WI), a full-service advertising agency with an expressed mission to be the “Planet’s Most Interesting Agency”. Walton’s creativity and strategic acumen have made him one of the most admired executives throughout the Advertising, Brand Marketing and Entertainment Industry. He was named 2015 Advertising Executive of the Year by Target Market News’ MAAX Awards, which stands for Marketing to African Americans with Excellence, and he is a member of the OUT 100 list of the most influential LGBT leaders in the U.S.
  • Erica Jenkins, Sysomos
    Erica leads product management and data partnerships to drive clear roadmap for an integrated unified platform that generates high customer adoption and accelerates revenue growth. With over 17 years of sales and marketing experience, her understanding of customer requests, changes in the social and digital data landscape will continue to be integral to positioning Sysomos as a market leader. Linking paid, earned and owned data for reporting and customer service opportunities drives deep value for customers has continued to be her focus as one of the founders of Expion, which was acquired by Sysomos in July 2015. Erica’s hobbies include travel, trying new recipes, and motorcycle road trips.
  • Josh Graham, Sysomos
    Josh Graham is the Director of Client Strategy at Sysomos. Prior to Sysomos, he joined the social media industry with Radian6 and later Salesforce.com. Through his time at Sysomos, he has been a product specialist and strategist instrumental in the sales, retention and growth of brands such as Apple, Coca-Cola, Disney and Viacom. Outside of work, you can find Josh on a basketball court and attending live concerts.

  • David Berkowitz, Sysomos
    David Berkowitz is the chief strategy officer at Sysomos. Previously, he served as chief marketing officer at Publicis Groupe creative agency MRY. Prior to that, he spent seven years leading emerging media at Dentsu agency 360i, co-founding its social media practice and running its Startup Outlook initiative. Through his agency work, he has been a strategist and advisor to brands such as Coca-Cola, Johnson & Johnson, Mondelez, and NBC Universal. David has contributed more than 500 columns to outlets such as Ad Age, MediaPost, and VentureBeat, and he has penned his Serial Marketer blog since 2005. He has spoken at more than 300 events globally.

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