Video: As Marriott stays nimble, they continue to create creative content for their audiences
It can be easy to revert to a tried-and-true content strategy – after all, it’s worked in the past. However, with the social channels constantly changing, our consumers demanding more, and the needs of our brands constantly on the move – we have to adjust constantly. Learn how Marriott International’s Caribbean & Latin America region has learned to stay nimble and create relevant, creative content for its audiences – from small changes to campaigns and content development to entirely new strategies.
