Move Fast and Break Things

Move Fast and Break Things

Video: As Marriott stays nimble, they continue to create creative content for their audiences

It can be easy to revert to a tried-and-true content strategy – after all, it’s worked in the past. However, with the social channels constantly changing, our consumers demanding more, and the needs of our brands constantly on the move – we have to adjust constantly. Learn how Marriott International’s Caribbean & Latin America region has learned to stay nimble and create relevant, creative content for its audiences – from small changes to campaigns and content development to entirely new strategies.

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