It’s always interesting to see how different groups of practitioners use social data. In my world as a marketer, we constantly … Read More
conference
Join Sysomos at Social Media Week LA!
During the week of June 8-12, Team Sysomos is traveling to beautiful West Los Angeles to participate in the learnings, … Read More
5 Takeaways From The PreCommerce Summit You Can Act On Now
Last week we had the extreme pleasure of sponsoring The W2O Group’s 5th Annual PreCommerce Summit. This is a gathering … Read More
SXSW….Beyond the Parties
Having never been to the South by Southwest conference (aka SXSW), it’s difficult to get a handle on it. It’s … Read More
Why Measurement Matters (Part II)
As the social media monitoring and measurement business expands and more companies and consumers embrace the technology, it is fascinating … Read More
Why Measurement Matters
I was giving a presentation recently to a large consumer products company that is looking at overhauling its approach to … Read More