Sysomos Search is a powerful social research platform that allows for an unlimited amount of ad-hoc searches and puts billions … Read More
metrics
Set the Bar: How To Establish Campaign Baselines
In marketing departments and digital agencies all over the world, right now, ideas are flowing. These ideas might range from … Read More
The Importance of Social Media Analytics
Social media gives businesses an unprecedented opportunity for connecting with customers and prospects. While there are numerous social networks that … Read More
How to Measure the Success of Social Content
For many brands, sharing content (owned and curated) is an integral part of their social media strategies? But how it … Read More
What is Social Media Success?
What is social media success? It’s an interesting question given the increasing focus on return on investment (aka ROI). And … Read More
When Will Social Media ROI Become an Issue?
How important is measuring social media ROI? It’s an interesting question given a recent survey by Ifbyphone suggested only 26% of marketers believe … Read More
When Will Social ROI Become Mandatory?
According to a recent eConsultancy report, 41% of of more than 1,000 companies and agencies surveyed had “no return of investment … Read More
Why the Huge Focus on Social Media ROI?
Everywhere you seem to turn these days within the social media landscape, there’s talk about ROI. What are the metrics … Read More
What Are Your Most Important Social Metrics?
How do companies measure their success with social media? What are the best metrics to use? It would be great … Read More
Social Media and Small Business Metrics?
At the meshwest conference last week in Calgary, there was a panel looking at how brands can successfully leverage Twitter. … Read More
- Page 1 of 2
- 1
- 2